How to Move Forward When Your “Metrics of Success Have Been Blasted to Shreds.”

A story inspired by Rob Bell.

I grew up in a born-again Christian household, in a largely born-again Christian town. Church on Sunday, sometimes on Saturday, youth group on Wednesday. Church camp, Vacation Bible School and field trips during the summer. No Harry Potter, no Sabrina the Teenage Witch – no dressing up “like anything scary” on Halloween. I remember church and all of it’s functions being a time to socialize with friends, but little to nothing else. Even as a small child attending Sunday school I was always aware that every teaching should be taken with a grain of salt. Not to be interpreted literally, akin to the Grimm’s Fairy Tales on my shelf, or my favorite Aesop’s Fables. Useful stories and cautionary tales. Written by men and usually not very feminist.

Recently I’ve shifted my thinking from a strictly atheist perspective to more of an agnostic outlook. I used to take comfort in the simplicity of believing in what you can see. In science, in practicality, in the fact that when I die all that happens is my own decomposition. Back to the earth. I haven’t quite decided what I believe in now, but what I do know is that the universe is far too complex to believe any of our senses are producing the “truth” because our scope of understanding is simply too small. I do believe that each of us is a tiny part of one larger piece – the earth, plants and animals, and that is why our joy and our suffering is so intrinsically connected. So while I do not believe in god or a creator, I do believe in purpose, in connectedness, in energy, and ultimately in the simple fact that at the fringes of what we like to believe are “scientific facts” are actually whimsical and largely unexplained phenomena that all lead back to the same theme: We can’t believe what we think we know, because at this time our lens is not advanced enough to see what lies beyond our comprehension. There is so much more that we are blind to. When my body goes back to the earth, what really is it feeding? Isn’t that exchange somehow a form of magic?

My entire life I’ve been drawn toward a sense of connectedness. To plants, to animals, and to a feeling of belonging that I can’t quite explain. It’s not a nostalgia for my past or a wish for an ideal future, but a peace I feel on certain days when the smell of wet leaves and dirt sends me off to a place where I truly belong, but haven’t been yet. Crisp air, the sound of wind chimes, and white garden roses losing their petals, my husband and our animals – it’s magic. I feel like every choice I’ve made is leading me down this path, but I’m not sure where it goes, I just know it’s right, and when I get closer, I feel it. I’ve always been good at following my heart. Until this point I’ve always chased tangible dreams. College, business, career. And then one day I realized that all of these successes are amazing, but haven’t led me toward that feeling – to that place I’ve haphazardly been traveling to since the beginning. Toward that connection to something my soul feels but my senses can’t describe or articulate. To the unknown future that I know is there for me to discover. So for the first time I’m sitting with an open heart – trusting the universe to show me why I’m being pulled toward a feeling and a life that by all accounts can’t be measured by traditional metrics of success.

I recently discovered Rob Bell, a pastor and speaker who’s sermon-like podcasts on the Robcast often shed light on feelings or dilemmas that many of us can relate to. I’ve found that when strict religious underpinnings are removed from teachings like his, I love listening to smart and relatable sermons, and often use the time to learn, reflect, and meditate on the ideas. One of his latest episodes “A Hymn For the Curve” is about those of us that are drawn to do things differently, who know things can be better so we change our behavior accordingly. For those of us that simply aren’t sure why we’re drawn to be different, but we are. We take the path less traveled and are often misunderstood. Maybe we’re ahead of the curve, maybe we see something that others can’t yet see. Maybe if everyone saw it then the change wouldn’t be needed. But it is.

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He shared a version of this story:

There are a group of people living in a village near a river. One day they notice a body coming down the river so they jump in to pull it out. Then they notice another, and another, and another. The bodies start coming down the river so fast that the people can’t pull them out fast enough.

Another group of people living nearby observe the problem and decide to help, so they build a dam to help catch the bodies. The bodies begin piling up, but their method makes it easier for them to catch more to pull out at a time. The bodies keep coming down the river at a rapid rate, and eventually the dam will break under the weight because it will become impossible for the people to keep up, even with the dam.

A third group observes both methods, and after watching for a while, they turn their backs on the other villagers and begin walking upstream.

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What we know is that the third group is going exploring. To the other villagers they appear to be dismissive. They seem uncaring and unwilling to help. But in reality, they’re traveling into the unknown to discover where the bodies are coming from and why they’re coming down the river to begin with. They are seeing what the others couldn’t see so that hopefully they can change behaviors and therefore, change the outcome.

Maybe when we’re drawn to something we can’t explain, it’s the universe leading us to the magic. Our minds just haven’t caught up yet.

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Photo: Amanda Lankila Photography

Notes From the Humboldt County Blackout

When was the last time you sat in your living room laughing at shadow puppets cast onto your ceiling in the dark? Cozy pajamas, flashlights, blankets, candles, and good company. No television or computers, phone use is limited, and leaving the house is discouraged. Especially at night when most of the traffic lights aren’t working and the dead street lights emit an eerie tone on the dark sidewalks. But the stars and moon seem to shine brighter than you’ve noticed in the past, even out here in the pacific northwest.

When I got the text message at nearly 7pm on Tuesday night alerting me to the fact that power at my house and my business was being shut off at midnight, for an unknown amount of time, I did not instantly see the silver lining. For those of you that may not have heard, in an attempt to prevent more devastating wildfires from taking place, the utility company Pacific Gas and Electric has decided to implement outages in high-risk locations during extreme weather conditions. The national weather service had declared a high-wind and low-humidity situation throughout huge areas of the bay area and into the northern areas of California. Although our temperatures have been hovering around a cool sixty degrees this week, we did have fairly high winds on Wednesday, and our power here is dependent on lines that run through Shasta county where the weather patterns are much warmer. So out we went.

For an area as secluded and rural as Humboldt county, you’d think we’d handle our shit better. There’s just no way to say that better. Unfortunately the communications from PG&E to the public and local media were lacking. Around 6pm my clients began asking if we were still scheduled for appointments on Wednesday. At that point the only notification I had received was a text message at 11:40am saying “To protect public safety, PG&E may turn power off overnight” with a link to click on for more information. I clicked it, and their website wouldn’t work. I chalked it up to the work they’ve been doing on the gas lines near downtown (since I get notifications from them often). Turning power off “overnight” shouldn’t be a problem.

After several more client texts began to come through, I started to panic. I tried PG&E’s website again, and it finally loaded. I typed in my business address into their outage information page and when the words “area not affected” came up, I assumed our power would stay on. But to double and then triple check I went to the San Francisco Chronicle and ABC News’ websites to cross reference their maps of affected areas in California. Humboldt County showed nothing – hovering hundreds of miles north of the bay area, no colors identifying it in any special way. But if you checked any local news outlet’s social media or current breaking news feeds, all everyone was talking about was the power being shut off at midnight for as long as five days, or even a week. And then at 7pm I got the official text that we were being shut off too – but no one knew for how long.

Yes, the notice was short, and the potential financial impact on local business closures could be massive. I get that. And truthfully that was the only thing I was concerned about. Missing a week of work can be devastating, and since I already have a greatly impacted schedule, working all of my days off to fit clients in can make my busiest season seem all but intolerable. And I had two clients getting married on Saturday. As I texted clients to let them know that I simply would not know until the morning whether my business would be open or not, I thought about the local media stations’ speculation and the fact that PG&E’s website kept crashing with traffic. And so the chaos ensued.

What will the zombie apocalypse look like? Humboldt County hours before a supposed five-day blackout with minimal notice. Sans the actual zombies. Local media channels show lines at gas stations extending out far into the street, empty grocery store shelves, shopping carts full of water, every single store sold out of ice and generators. It feels like when midnight comes, the world will end. Maybe it will.

My sister had to go to several stores to get a portable battery because they were sold out everywhere. The roads were mayhem. At that point I had contacted all my clients, charged my portable battery, and my husband had cranked up the freezer to make more ice and freeze ice packs for the cooler. It’s my raw vegan week. We’ll not only eat well, but extra healthy during the blackout. We feel prepared with our disaster preparedness kit, fruit trees in the back yard, and almost full tanks of gas. And because of that, I was privileged enough to know we’d be perfectly fine for a week with no power, so I decided to hunker down. If this means preventing devastating wildfires, we’re in. I left the house twice in the early morning hours to check on my business – the first day when the power was completely out I took both of my dogs with me, should I encounter anyone in downtown causing trouble in the pitch black.

Needless to say, the atmosphere that a blackout creates is eerily quiet. It’s that feeling you get when you sense someone is watching you, only there probably isn’t. There just isn’t any noise to drown out the thoughts.

Just as soon as the power had gone out and we had all accepted our fate, the power came back on. I missed one day of work, but on Thursday, Humboldt County was back to business as usual. Not before PG&E workers were threatened with violence, a small amount of looting happened, and several people had gotten into minor scuffles, not unlike the usual Black Friday shenanigans we’re used to seeing on the evening news. No pun intended?

I had spent the blackout doing work from my car with my cell phone plugged in, getting a good and uninterrupted workout done, and then playing board games, talking, and eating by candlelight with my family.

Kanan mentioned how bright the stars looked without the glow of light pollution. And seemed to enjoy walking around delivering the mail in a world where for just one beautiful day, people got to take a big break. From work, from school, from their televisions, phones, and computers. From obligations. He walks around every single day and found the sheer amount of people working in their yards, walking their dogs, and just being outside refreshing.

The blackout got me thinking about a world that is rapidly changing. About how our daily food, water, and energy consumption is having real, material consequences that everyone can see. Will we recognize our wasteful habits and evolve accordingly? How will we adapt to climate change and it’s implications? What will happen to the people in areas that do have more extreme temperatures when the power goes out? And for those of us with a roof over our heads and food in the cooler- will we learn to appreciate the quiet and prepare our businesses for the darkness?

Vegan Holiday Shoe Guide

We’ve all noticed it- summer is turning into fall. It’s my favorite season, and in Humboldt county the nights seem to get colder and the days crisp, in what seems like the almost undetectable blink of an eye. Which means we’re in the midst of pumpkin patch trips, family photos, football games, parties, and holidays. It’s cozy season, but it’s also the season of glitter, glam, and New Year’s Eve. I celebrate the anniversary of opening my business on November 1st and my wedding anniversary on December 26th. To me, it’s truly the most wonderful time of the entire year.

I find that fall and winter are my favorite fashion months. Flannels and boots, rain gear and fuzzy socks, cozy pjs and furry slippers, dresses and heels (pretty much the only time I wear them). I’m inspired to troll Pinterest for the perfect outfit, and to shop for the perfect holiday gift.

This year, I encourage you to explore the wonderful and rapidly expanding selection of vegan shoes. I think that we can almost all agree at this point that vegan materials are a lot less Hannibal Lecter than animal skin. And when given the option for cute, good-quality footwear that is better for the planet, for animals, and for our own inner peace, why not choose the kinder option? Below I’ve included all of my favorite vegan shoes and brands. Happy shopping!

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Pawj California

LIZ10 For 10% off your entire purchase. ❤️

Short Boot $129.97
Tall Boot $149.97
Slipper $79.97

Pawj California makes my absolute favorite vegan boots and slippers. As a die-hard Ugg Boot fan it was difficult giving up my new pair every Christmas during the cold and rainy Humboldt winter. But now I don’t have to! Pawj is a woman-owned and family-run company based out of Southern California with goals to make environmentally friendly and humane Ugg- alternative style boots. I’ve had several pairs that have lived through two winters and are still in excellent condition. Since they come water-resistant right out of the box, you never have to worry about stains or water spots. My personal favorites are the slippers and short boots, and I love that all of the styles come in a wide color range.

https://www.pawjcalifornia.com

Jambu

Duck Boot $75
Snow Boot $79
Evelyn Booties $69

Jambu makes my absolute favorite duck-style boots. My search for a vegan option of the classic LL Bean-style boot ended here, and started my obsession with this brand. They are not an entirely vegan brand, but offer many vegan options! The classic duck boot comes in ten color options, is comfortable, water-resistant, and the perfect height for layering with cute, warm socks. I also love their snow boots (a great Sorel alternative) and their various selection of booties for more work-appropriate styles.

https://jambu.com/women/category/boots-booties

Lulus

Taylor Rose Gold Ankle Strap Heel $31
Hunter Black Suede Ankle Strap Heel $29

I’ll say it again for the people in the back- Lulu’s has an ENTIRELY VEGAN shoe selection on their website! Yes, you read that right. Now go check it out. Personally, I always find my favorite dressy shoes and heels here, but their range of choices is amazing, and everything is labeled and easy to decipher as vegan.

https://www.lulus.com/categories/179_257/vegan-shoes.html

Nike

Nike Air Presto $140

Since I do a lot of working out, I wanted to include my favorite vegan option for athletic shoes. Although Nike is no where near being an entirely vegan company, they did verify recently that their glues are now all plant sourced and therefore, all of their shoe styles that are synthetic with only man-made materials are now considered vegan-friendly. I personally have been wearing this style for years and haven’t found a more comfortable style for HIIT style workouts, cardio, and high rep lower-weight workouts.

https://m.nike.com/us/en_us/product/air-presto-id-shoe/?piid=45004&pbid=1008196145

And last but not least…

Birkenstock

Arizona Vegan $99.95

I’m including these for all those fall-obsessed gals in Humboldt who love rockin’ Birkenstock sandals with cozy socks, leggings, and a Patagonia fleece. You know who you are (and you are not wrong). When I saw that Birkenstock was finally offering a vegan range, I bought this style immediately and am completely obsessed!

https://www.birkenstock.com/us/vegan/

My 5 Days of Raw Food

I struggle with sometimes near-debilitating headaches in the day or two prior to starting the “period” portion of my cycle. This specific pattern has repeated itself for the last eight months since I’ve been closely journaling about it, but I’m sure it started long before that. Apparently it has much to do with hormone fluctuation.

August’s headache turned into a migraine, which turned into a day of lying in bed drifting in and out of sleep, getting up to vomit occasionally. Over-the-counter pain meds do little to help, and I try to avoid taking them in the first place. CBD helps the most, but still only minimizes the pain slightly. Usually I just wait it out or go to work and try to ignore it. But a migraine of that degree is impossible to ignore.

I had been contemplating the use of a plant-based raw diet to help treat my headaches for a while, but after spending my husband’s entire birthday holed-up aside from a woozy and slightly blurry dinner out, I was convinced I needed to try something now.

My hypothesis was simple (and to some, probably oversimplified) and therefore easy to test. I didn’t want to get lost in the specifics and analytics so I pared it down to the basics, which I believe are sometimes best. If we take a pill and blindly hope to get results, why should I not eat good food to try and achieve the same (or a hopefully better) outcome?

I thrive on a plant-based diet but during those specific days my body is not getting something (micronutrients, vitamins, etc) it needs to function at its most optimal. If all I eat is an abundance of raw plant food for the five days before my period, maybe I’ll be so pumped full of nutrients that my headache won’t happen.

It’s worth a shot.

And it worked.

The definition of a plant-based raw diet is different depending on the source, but after doing my own research I concluded that I would not eat anything processed, refined, pasteurized, treated with pesticides, or heated over 118 degrees Fahrenheit. This is the temperature where the natural enzymes and some nutrient content is essentially cooked out of most raw foods.

Some people who completely subscribe to this way of eating get creative and sprout grains and beans and dehydrate foods. I did not want to complicate an already unknown territory, so I decided to just get creative with uncooked fruits, vegetables, nuts and seeds, eating a ton of them to make sure I could workout and function normally. This experiment, to me, had and has absolutely nothing to do with weight loss or dieting. I want to make that clear. It’s about using food as medicine, with an intention toward healthy and sustainable lifestyle change, if applicable.

One major takeaway from this experiment: Even if you think you’re eating a lot of fruits and vegetables, until that’s all you’re eating, you’re probably not. You may be eating more than the general American public, but that’s still probably not much. I ate intuitively, meaning, if I was hungry, I ate food. So I did not track macros or calories. I meal-prepped and grocery shopped so that I was over-prepared for the five days. And then I just went about my normal routine. The only adjustment I had to make to my typical schedule was drinking my breakfast smoothie before working out, whereas before I’d workout on an empty stomach. I noticed I’d get hungry mid-way through. But after that adjustment was made, I never got hungry again, and I was able to deadlift and squat more weight that week than I ever have before.

I journaled every day so that I can share my menu with you, and I will include links to bloggers and recipes below, when applicable. The only exceptions that I made during this time to my raw outline above were coffee and my birthday “cheesecake.” I allowed myself one cup of black coffee a day, and even though my cheesecake is considered raw, it did contain maple syrup as a non-raw ingredient. I wasn’t about to waste my delicious cake, and if I chose to omit coffee, the five days would likely have been more representative of caffeine withdrawal than anything else.

I know that many of you will be curious about cost. I plan on sharing exact costs of a regular meal prep week versus a raw week in the future, receipts included. When my entire shopping cart is produce, the cost tends to be slightly less expensive or around the same as my typical shopping trips per week- on average this is about $150 at my local COOP. This includes all of my food for the week and generally around 3-4 dinners that I will make for my husband and I. The expensive items like nuts, seeds, oils and butters (if applicable) can add a lot of cost, but can be purchased in bulk or at Costco and will generally last much longer than just one week, typically closer to two or even three.

My five days of raw plant-based eating were amazing. I felt the best and most energetic I’ve felt in years- no exaggeration. I didn’t get a headache at all for the entire five days I did it, not even a slight or small one. I slept better and felt more focused too. I will say that prior to this, my regular eating habits had been established as fairly “healthy.” I haven’t eaten any animal products in over three years, and cut refined sugars out several months ago. So my “detox” period was essentially non-existent (aside from coffee which I chose to keep.) If you tried this coming off of a more traditional diet, I would imagine it would take much longer to reap the benefits because a detox period would be necessary.

I will be doing this again as part of my regular routine. The day I stopped eating raw food I got a slight headache and felt markedly more lethargic and “foggy.” I immediately decided that moving forward I’d make a conscious effort to regularly only prep breakfasts, lunches, and snacks that are raw. And that every month for a week prior to my period I will continue this journey. I do not know what the future holds, or if I will ever go entirely raw, but the results were so amazing that I can’t even imagine not continuing, and improving. I won’t lie- it was daunting for me at first. I felt like I was going vegan all over again, unsure of what to make and how to do it. But there are so many amazing resources out there to help, and this process has only expanded my food and nutrition knowledge. I hope my five-day food diary can help make plant eating easier for you!

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Diary Day 1:

Breakfast: Tropical Smoothie Bowl

Recipe: 1 Cup coconut water, 4 frozen bananas, 1.5 Cups frozen pineapple, 2 Tbsp hemp hearts blended until smooth. Top with blackberries, almonds, cashews, and unsweetened coconut flakes.

Lunch: Lettuce cups with 1 avocado, pumpkin seeds, broccoli sprouts, and salt and pepper.

Snack: 1 plum and some mixed nuts.

Dinner: Mixed green salad (spinach, romaine, arugula) with bell pepper, mushroom, cucumber, broccoli, pumpkin seeds and avocado.

I also made a hemp seed and cashew dressing using the Fully Raw by Kristina app. Out of respect for her and her amazing recipes, I will not post it, but will encourage you to purchase the use of her app!

Dessert: Foodwise Kitchen Chocolate/Vanilla swirl raw vegan cheesecake.

http://www.foodwisekitchen.com

Diary Days 2-5

These are meal prep days, so everything but dinners are the same.

Breakfast: Chocolate Energy Smoothie Bowl

Recipe: 1 Cup coconut water, 4 frozen bananas, 2 Tbsp hemp hearts, 2 Tbsp raw almond butter, 4 pitted dates, 2 Tbsp raw cacao powder, blended until smooth. Top with blackberries, strawberries, and unsweetened coconut flakes.

Snack #1: Cashews, almonds, dates.

Lunch: Lettuce Boats with walnut taco meat and avocado.

Walnut “meat” recipe: https://www.veggiesdontbite.com/raw-mexican-zucchini-roll-ups-veggie-walnut-meat/

Snack #2: 1 plum and 2 apples.

Dinners:

-Apple Walnut Salad: Mixed Greens, walnuts, red onion, honey crisp apples, and cashew chive raw cheese from Foodwise Kitchen.

-Zucchini Noodles With Pesto and Walnut Meat.

Pesto: https://bakerbynature.com/super-healthy-spinach-basil-pesto-vegan-dairy-free-gluten-free/

*I used unfiltered, cold-pressed olive oil to make the pesto.

-Massaged Kale Salad (This entire 5 Day Guide from Veggies Don’t Bite was very useful!)

Recipe: https://www.veggiesdontbite.com/5-day-raw-food-reset-with-shopping-list/

-On the final night I ate leftovers and a tropical smoothie for dinner.

Sensi Magazine Freelance Work

For much of this year I’ve had the privilege of being an on-going contributor to our local Sensi Magazine Emerald Triangle edition. And I have some new and interesting articles coming this holiday, and next spring!

While bridal season comes to an end at my “day job” and I prepare to take some much-deserved vacation and enjoy the holidays to follow, I find myself in the final mad-dash to the imaginary finish line. A chaotic state I seem to create for myself each fall.

As I edit more Women In Business Series interviews, put together food journal entries from my entirely raw vegan experience, and catalog fitness and digital minimalism updates, I encourage you to pick up a copy of our monthly Sensi Magazine at a local business or browse through the online version. Below you will find two of my most recent articles.

Enjoy reading about North Coast happenings, unique businesses, alternative lifestyles, and health and wellness. (I’m usually in that section.) Support the good old written word and get back to those analog activities we’ve all gotten away from – like reading something you turn the pages of.

What’s better than cozying up with a hot beverage and flipping through a magazine as we watch this beautiful summer turn into fall? Not much.

Sensi Magazine, Emerald Triangle Ed. 09, 2019
Sensi Magazine, Emerald Triangle Ed. 09, 2019

For the full issue: http://s3.amazonaws.com/document.issuu.com/190828200219-dd58178e9ef8588098d3915f5b063558/original.file?AWSAccessKeyId=AKIATDDRE5J7YOA3PRJS&Expires=1568380147&Signature=BhrxdXPv3SB3Z6mXSGwEBzeF9hc%3D

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Sensi Magazine, Emerald Triangle Ed. 07, 2019
Sensi Magazine, Emerald Triangle Ed. 07, 2019

For the full issue: http://s3.amazonaws.com/document.issuu.com/190625163031-0c089d3448a0e414acc5b74fed7efbe9/original.file?AWSAccessKeyId=AKIATDDRE5J7X2YVMP3B&Expires=1568380304&Signature=6S8%2F%2Bu30r0Y5BWEMt71NRNIkzmo%3D

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Local Business Links:

Rebel Fitness & Nutrition https://rebelfitnessandnutrition.com

Body Tuners https://bodytuners-gym.com

Fit NorCal https://www.fitnorcal.com

Chumayo Spa http://www.chumayo.com

Platinum Float Spa http://platinumstudiosalonandspa.com

My 5 Favorite Vegan & Refined Sugar Free Treats!

Almost six months ago I made the decision to go refined-sugar free. This means that I only eat natural sugars ( found in whole foods ) and sweeteners that are minimally-processed like maple syrup and agave. It became clear to me that eating refined sugars (that our bodies are not naturally meant to process) was causing me to have negative physical effects like bloating and lethargy but even more shockingly, I realized that the intense spikes in my blood sugar levels were causing mood swings and intense anxiety.

So far I am 100% happy with my decision, and because I was already meal prepping and making a conscious effort to reduce my sugar consumption prior, the transition has been mostly easy.

The only difficult part has been finding desserts and treats that comply with my vegan and now refined-sugar-free lifestyle. So I’m sharing my current favorites with you so that you can incorporate some healthier options into your weekly routine, or once again enjoy delicious foods that maybe you thought you had to quit to be “healthy.”

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Treat #1: Not Your Sugar Mamas Chocolate Salted Caramel Chocolate Bar. With a gooey “caramel” center, this dark chocolate bar sweetened with maple syrup and coconut is the perfect movie night treat! Organic, gluten, dairy, and refined-sugar free. I find this bar at my local COOP, but you can also order them online.

Not Your Sugar Mama’s Salted Caramel Chocolate Bar $7.99

https://notyoursugarmamas.com

Ingredients: Organic Raw Cacao Powder, Organic Raw Cacao Butter, Organic Coconut Nectar, Organic Grade B Maple Syrup, Organic Raw Almond Butter, Organic Raw Coconut Oil, Organic Vanilla, Himalayan Sea Salt

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Treat #2: Autumn’s Gold Grain Free Maple Almond Butter Granola. Literally the most delicious granola I’ve ever tasted- great on yogurt and oats, or by itself! Vegan and gluten, grain and refined-sugar free. I purchase at Costco, but you can also buy online.

Autumn’s Gold Grain Free Maple Almond Butter Granola $14.99

https://www.autumnsgold.com

Ingredients: Almonds, Organic Maple Syrup, Coconut, Sunflower Seeds, Coconut Oil, Almond Butter, Salt, Cinnamon, Vanilla Extract, Sunflower Oil

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Treat #3: Vixen Kitchen Naked Vanilla Paleo Vegan Gelato. Personally, I try to stay away from any foods with sugar substitutes like stevia, which can make “sugar-free” ice cream hard to come by. Vixen Kitchen is woman owned, locally (Garberville, CA- my neck of the woods) made, organic, vegan, and gluten, soy, and refined-sugar free. My favorite flavor is vanilla, but you can find a variety on their website. I purchase at our local COOP.

Vixen Kitchen Paleo Vegan Gelato $12.99

https://vixenkitchen.co

Ingredients: Purified Water, Organic Raw Cashews, Organic Maple Syrup, Organic Fair Trade Vanilla Extract, Organic Vanilla Bean, Celtic Sea Salt

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Treat #4: Pascha Organic Dark Chocolate Chips. Making cookies (or anything that calls for chocolate chips) can be extra daunting without a great sugar-free chocolate chip option. Organic, vegan, sugar, nut, gluten, and soy free, these one-ingredient dark chocolate chips are a life saver for baking! I purchase at my local COOP, but you can also find them online and at Thrive Market.

Pascha Organic Dark Chocolate Chips $5.99

https://paschachocolate.com

Ingredients: Organic Cocoa Mass

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Treat #5: Emmy’s Organics Organic Coconut Cookie Dark Cacao. Organic, gluten, and refined -sugar free, these cookies are delicious. If you enjoy a coconut/chocolate combination then you’ll be obsessed with these Mounds-reminiscent treats. I purchase these in a large bag at Costco, but their website has several sizes, flavors, and combinations you can order if you like variety!

Emmy’s Organics Coconut Cookie Dark Cacao $8.89

https://emmysorganics.com/collections/coconutcookies/?gclid=EAIaIQobChMIpd-5tomo5AIVBdVkCh0EJg8EEAAYASAAEgIJh_D_BwE

Ingredients: Organic Coconut, Organic Agave Syrup, Organic Fair-Trade Cocoa Powder, Organic Almond Flour, Organic Coconut Oil, Organic Vanilla Extract, Himalayan Salt

Women In Business Series:  Kelly Lende Owner Pawsitive Experience

1) Explain what your business and professional background is.

My name is Kelly Lende and I own Pawsitive Experience – a full service professional dog grooming salon in Eureka, California. I have been grooming since 2012 when I completed a month-long intensive training and then an additional 100 grooms to receive my Professional Pet Stylist Certification. After working in different types of grooming salons for a few years I rented a booth and started to build up private clientele. I took everything I learned and turned it into my ideal groom shop for pet safety and comfort, opening Pawsitive Experience in January of 2017.

2) Tell us about your personal background/growing up around animals. Do you have any Pets now?

When I was born my family lived on a small ranch where I grew up with the sweetest yellow lab, Maggie, and an appaloosa quarter horse named Clipper. They were the best. My sister and I would dress Maggie up in different outfits, and I remember sneaking down to the field where, with the tap of a rock against a metal fence panel, Clipper would let us climb onto her back with no saddle or even a halter, and she would walk us around the five-acre field. I was in love, and it didn’t take me long to realize that I wanted to work with animals – I remember wanting to become a veterinarian.

Over the years I’ve owned bunnies, sheep, birds, dogs, cats, horses, rats, hamsters, fish, and even a steer. Each one held a special place in my heart, but there has always been something about dogs that I love the most! My husband and I now own the sweetest little terrier mix, Scruffy, and my beautiful blue standard poodle, Lincoln. We like to do everything with our fur babies, from camping and hiking to trips to our favorite vacation rental in Carmel, CA. My life wouldn’t feel complete without them!

3) What led you to a full-time career working with animals?

Shortly after I graduated from Cuesta College in San Luis Obispo I decided to become a registered veterinarian technician like my older sister. I was so jealous of her mentally stimulating career which allowed her to work with animals, so I moved to attend Yuba College and before I had even packed up my apartment I applied and was offered a job at Petsmart as a bather in the groom shop. I never really liked the job. It was so fast paced that I didn’t even remember most of the names of the dogs I bathed, but I was in college and it was paying the bills. After just a few months they asked if I would like to attend academy to become a groomer. At the time, good pay and full-time flexible employment was my priority, so I agreed. I headed off to Sacramento for a month-long training and I fell in love with it. I spent more time with every dog and I got to connect with them as well as use my artistic talent. I quickly began to excel and when I got back to my store, I built up regular clients quickly.

After a few months the semester was ending and it was time to apply and start the two-year vet tech program when I realized, I wanted to do this job forever. I was working with animals, getting to be creative and artistic, and doing something that made me smile every day. 

4) Do you think that your business has allowed you to understand and connect with animals better?

I do. I can usually immediately tell how an animal is feeling when they come in, and am aware of their emotional changes during the grooming process. For instance, I may be told a dog is aggressive but realize they’re actually just scared. I feel like I am very in-tune with small signals and behaviors, and I can tell that the animals are also in tune with mine. If I am stressed or upset they know that, therefore, being aware and in control of my own emotions is also a key part of my job. My business is successful if my dogs are safe and feel as comfortable as possible while in my care. Making money is nice, but the emotional and physical well being of my clients is my number one priority.

5) What is one valuable lesson animals have taught you about yourself?

My work with animals has showed me the importance of patience and compassion. Grooming is something that can frighten many dogs, but with unending patience and compassion for their sweet little souls I can help ease them through every process. Dogs are so innocent. Ninety-nine percent of the time the seemingly naughty dogs are just scared and need to build more trust with me. I love having the patience to slow down and understand what they are really going through. 

6) What is one valuable lesson animals have taught you about themselves?

Animals have shown me the happiness and unconditional love that comes from living in the moment. I think that is why we all love animals. They never hold a grudge. They never accuse, blame, or expect anything from us, and are filled with joy at the smallest act of kindness. If you pay attention, they can show you how to love, and how to live if you want a happy life.

7) What is one valuable lesson animals have taught you about other people/the world as a whole?

When I first started my grooming career I thought it would be perfect for me because I got to work with dogs and not with people. I thought people were the source of every problem in this world, and I would be happier avoiding them, but in fact it showed me the opposite. In a sense I learned to see people through the eyes of their dogs, who can look past all our quirks and just appreciate us. I found that there are so many more people out there who treat their dogs as a part of the family and couldn’t imagine a life without the love and laughter they bring. Dogs have taught me there is something good and kind inside every person. 

General Questions:

8) What is the best piece of advice you’ve ever gotten?

I’d have to say when my husband told me I was capable of opening my own business. I’ve never had self-confidence, and opening up your own business, no matter how small, is scary. Without his belief in me I probably wouldn’t have my cute little shop, or the opportunity to bring a little happiness to our furry, four-legged friends. 

Additionally, I grew up watching my dad run his tire shop, Mulkey and Kovacovich, which helped instill in me a strong work ethic straight from childhood. Even though he closed the business when I was still a preteen I remember thinking that I wanted to run it when I grew up. Throughout my life I learned, as many of us do, that I had to work hard to succeed. I learned the value of integrity and the importance of clocking countless behind-the-scenes hours. These lessons have helped me so much along my professional journey.

9) What has been the biggest challenge/biggest reward from owning your own business?

All of it is a challenge! Owning my own business has been so much harder than I thought it would be. When you become your own boss, suddenly the work day doesn’t stop at 5pm, but instead continues around the clock. Finding the balance between giving it my all at work and keeping my sanity is something I’m still in the process of perfecting. I now make sure to silence my phone after work, take time for myself and my health, and take good vacations every now and then. 

The greatest reward has been to create the exact type of business I’ve always wanted and watch it succeed. I worked in several places before opening my own shop, learned from all of my experiences, and then dreamed up the ideal grooming scenario. Watching it come to life has been amazing.

10) What is one book that changed your life? Briefly describe why.

If I only get to pick one book, it has to be Loving What Is, by Bryon Katie. This book taught me how to find my own truth and to stop believing everyone else’s. I learned to recognize and notice the thoughts in my own head and then how to question if they are actually true for me. It taught me to how to have a relationship of love and honesty with myself, and therefore with every person I meet. I am still working on this process every chance I get, and for me it has been completely life-changing.

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4044 Broadway Street, Eureka CA

707-497-8279

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