I’ve Always Loved Two Things: The Written Word and Beauty

As a teenager I would look through the magazine section at our local grocery store on a regular basis – I’d hold the glossy pages in my hands and take it all in. Her outfits, her makeup, her hairstyles, the ads. As I thumbed through Vogue and Vanity Fair I realized I was less interested in the words, something that was unusual for me, but the beauty was something to sit in awe of. Looking back on it now, I’m sometimes surprised to think that the poor, small, rural town I’m from even had these little creative windows available for us to buy. Sometimes I’d even spend the five dollars to own one – an escape from reality, 1,000 suggestions on how you (a woman) should look, props to collect dust in the salon, someone telling you what to buy to be her. For some reason, I didn’t care about any of that. It was just art to me. That lifestyle was so inaccessible in my world that I couldn’t even focus on what I didn’t have – the thought never even crossed my mind to want what they had. Because creating art is free.

As a young adult, getting a degree in news / editorial journalism, waiting to graduate to start my career in beauty, I thought I might “grow up” to get that job everyone in movies seems to want: beauty editor of some major magazine. I knew I wanted to be a writer and I knew I wanted to be a makeup artist, so logically the simplest choice of career path would be to become the makeup artist version of Carrie Bradshaw. No problem. Grow up to be The Devil Wears Prada version of Meryl Streep; again no problem.

Step one: go to journalism school. As a journalism student I was required to pick up three newspapers a day before classes began to review them for major news. The two local daily papers (yes this is unusual, and since then one has folded) and the San Francisco Chronicle. We’d have to show up to class ready to talk about anything and everything that was in those three papers – we’d almost always be quizzed on something too. This is before smart phones. Last minute googling of who died this morning or what weather event was printed above the fold on the Chronicle wasn’t an option. You had to know it. You had the physical copy in your backpack. You spent at least thirty minutes prior to that first class skimming and picking out anything that seemed to be important news, just in case. Then we’d write about it, and we’d be timed. I loved it.

In my “free time” I’d see my less serious woman on the side: magazines. I worked in the mall, and on my breaks I’d walk over to Borders, a now defunct bookstore chain, to spend an entire hour’s wages on a caramel latte and a Vogue. Back then I never subscribed to anything – I loved going in person, drinking my coffee and touching the pages. It’s amazing how nostalgic that feels writing this now, in a world where we can’t touch anything, where bookstores are a dying breed. You’d open it and smell the perfume samples; ads would fall out; back then Keira Knightley would be staring back at you wearing something that engulfed her, her giant smokey eyes vacant but beautiful. That signature pouty lip, her boney shoulders. And all I could think about was going home to recreate that makeup look with whatever products I could scrape together.

Somewhere along the line I lost interest in that type of art because reality set in and it became harder and harder for me to see those photos as isolated innocent projects. They became small pieces of a bigger system. A beauty politic problem. A body politic problem. A capitalist, racist problem.

However, I was a resourceful person – I worked at Victoria’s Secret so I could “afford” the glamorous fashion, and I got myself my first makeup job at an Estee Lauder counter where I made decent enough commissions to earn almost all the makeup I could ever want or use. Step two: become a beauty professional. I’ve worked in beauty ever since. Up the chain. Practicing. Now for myself. Now more clearly understanding the framework we all participate in to maintain these systems of power. Understanding it’s evils while participating in them to survive. The reality of needing to work selling makeup for several hours to buy one mascara from the brand I worked for wasn’t lost on me. Now I work one hour and can buy at least ten mascaras. The reality that if I were to graduate and actually become a writer at our local newspaper I would be paying off my student loans into my forties, was also not lost on me. Instead, I could become a makeup artist and pay them off a decade sooner. I feel like I’ve spent my life trying to play the system, positioning myself in a world I was priced out of, until someday I could afford it. Sometimes I feel like that’s business, sometimes I feel like there’s more to it than that.

So I graduated from journalism school, and beauty school and took a decade-long detour away from magazines and newspapers, toward entrepreneurship and learning. But I miss it. The art part. The simplicity. The ease and joy of turning the pages and just looking.

A year ago I started a “digital declutter” experiment and as part of my efforts to minimize online time, I subscribed to print publications. Beauty magazines weren’t even on my list of options. The stories about “how to please your man” are just as disappointing as the half-hearted articles on “how to please yourself.” The “You go girl!” and “Girl power!” undertones are just different sides of the same misogynistic, patriarchal coin. Sometimes a decent story is thrown in but mostly, it’s all just what you should buy, simple content, abysmal representation. Perpetuation of stereotypes, norms and capitalist “culture.” So instead I decided to subscribe to The New York Times, Veg News Magazine, Rolling Stone, and Esquire. I feel like the stories and interviews in Esquire are extremely well written and the ads are almost entirely for men, so I can enjoy them without thinking too much about it. The others are obviously for news, some pop culture, and food. But I still missed makeup, and hairstyling, fashion and stories about women. Where women are the center.

Then I found CRWNMAG on instagram, and their feed was everything I love about beauty without the over simplification and lack of representation. I ordered every issue they have available on their website and could not be more thrilled to finally be bringing editorial-style print beauty back into my life and regular rotation. The about section on their website explains that CRWNMAG

“exists to create a progressive dialogue around natural hair and the women who wear it. We’re reaching beyond trendy clickbait and #BlackGirlMagic to address the whole Black woman; a woman who is more educated, well-traveled and sophisticated than ever before – largely because generations before her have fought to ensure her seat at the table. Through beautiful content, thoughtful commentary, hair inspiration and resources; we’re telling the world the truth about Black women by showcasing a new standard of beauty – and documenting our story in tangible, premium print form.”

The magazines themselves are amazing quality, thick and durable like a book. The pages are matte and have that library book smell – that good paper smell. But inside, the content is more than I expected. Because I respect the creators, writers, and artists featured, I will not share specific examples of articles or projects but I will say that although I am not a Black woman, I have an appreciation for a print magazine that centers women and issues that mainstream beauty magazines ignore or barely include. The ads are different, the art is different, and the stories and interviews take a more analytical and intersectional approach to reporting. I feel like I can actually enjoy the magazine because it isn’t ignoring the things mainstream beauty ignores, if that makes sense. It’s like opening my VegNews and realizing every ad is for vegan food. I don’t have to look at ads for meat or dairy, I can just enjoy the content and it actually applies to me. Not that every article or editorial piece in CRWNMAG applies to me, but I appreciate the beauty and the perspectives and feel like I can actually learn something. It’s time to bring that beauty magazine ritual back.

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@crwnmag

https://shop.crwnmag.com

I’m Taking A Break

Hi Everyone!

I wanted to drop in to let my readers know that I will be taking a break from blogging until further notice. I hope this means I will only step away for a couple of weeks, maybe a month. But truthfully I’m not sure.

When I write, it comes from a place of excitement, passion, and a need to communicate and share interesting ideas. Right now my mind is too preoccupied, and quite honestly, too stressed to capacity to produce content I would be happy and proud to share with you.

Due to Covid-19, and the shelter in place order in California, my brick and mortar business had to close down one week ago. Currently I am working around the clock to streamline the retail side of my spa and makeup studio in order to keep some revenue coming in. This is a terrifying time for small business owners- myself included. I toggle minute to minute between positivity and depression. Gratefulness and sadness. Hope and pride in our local community’s resilience and fear of losing my life’s work in an instant.

I need to care for myself, and focus my energy in specific areas. I will continue writing when I feel driven to do so, and will hopefully share again with you soon.

Thank you for reading.

-Liz

The Real Life Vegan Wife

Christmas Time is Here!

Today is the three year anniversary party for my business Two Beauties Skincare & Makeup Artistry. My official opening date is November 1, 2016 but because Christmas is my favorite holiday I made it a tradition to celebrate in December during my favorite night in old town Eureka. Every first Saturday of the month businesses in the historic old town section of Eureka stay open late for shopping, snacks, and art displays. When I moved to northern California and first started going to “Arts Alive” nights I always looked forward to the Christmas edition of this tradition.

Downtown is decorated, it’s cold out, and that special holiday spirit is in the air. I’d walk around in awe of how beautiful Eureka and it’s small businesses are – all lit up and glowing. The street lights shining through the mist and fog rolling in from the water. Like a glimpse into the past – what shopping for Christmas must have looked like before malls and the internet. Buying presents from people you know, watching them gift wrap your trinkets, knowing you’re supporting community. I love how many people come together to support our little town and it’s traditions. Back then I never would’ve dreamed I’d have a store front on second street, that I’d be a small business owner and a real part of this tradition. And what a journey it’s been already.

Today, as I prepare for my one big party a year – a way to celebrate my wonderful clients, our beautiful small town, and the magic of Christmas, I decided to show you how I decorate. At work and at home. For those of you that know me personally, maybe you’ve seen my shop and my home and can use this blog post for decorating and shopping inspiration. I’ll share the local vendors I used for my beautiful Christmas Arts Alive display at work, and then show you how I set up my house to reflect my love of the holidays. For those of you that may not know me, or have never visited my studio, I hope that this post is a way for you to get to know me better – an inside look at the things that make me happy.

While I’m aware that “things” are not what the holidays are about, I do recognize that I am very connected to the environments that I create for myself, and the feelings they evoke. When I take the time to create spaces that look and feel magical, that helps me to feel happy and content to just be and exist in the moment. Last night I locked up at work, about an hour and a half later than usual at the end of an eleven hour day, and I took the time to stand on the quiet sidewalk outside my front window and just look. Cardboard boxes full of décor in hand, I just let myself stand there and feel gratitude for what we’ve made. Local businesses are truly a creation of an entire community.

And I had a thought. As the years go by and I learn, grow, and get to know myself better, I realize that Christmas is my favorite holiday because of the magic that is easier to see. I’ve always been someone who notices the whimsical in the ordinary, the reality in the imaginary and the fairy-tale in every day circumstances. I’m given two ordinary options, and often times I’d rather create a third more extraordinary one for myself. I know Santa Claus isn’t real, but really, isn’t he? And why not believe? I’d lost that part of myself for a while – the part that insisted on believing – and lately I’ve been recovering it. Bit by bit. Because being solidly grounded in logic is good, but when that’s all you see, life becomes boring and soulless. And after all, reality is subjective anyway.

And so I’ve discovered that Christmas is that time of year when almost everyone is willing to recognize and believe a little more in magic. The trick is to learn to see that magic around us every single day of the year, because I know it’s there, somewhere.

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Work Display Vendors:

Photography: The Studio by Kimberly Ann

http://www.photosbykimberlyann.com/contact.html

Hair: Trimmed & Pinned Hair Studio

https://m.facebook.com/Trimmedpinnedhairstudio/

Wardrobe: Shipwreck Boutique

https://m.facebook.com/shipwreckeureka/

Florals: Flora Organica Designs

https://www.floraorganicadesigns.com

Display Stand & Sign: Barri Jean Designs

https://www.barrijeandesigns.com

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Notable Etsy Shops For Holiday Home Decor:

CreateYourOwnGift https://www.etsy.com/shop/CreateYourOwnGift

MyRusticHomeBoutique https://www.etsy.com/shop/MyRusticHomeBoutique

StardustBySeiko https://www.etsy.com/shop/StardustBySeiko

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My Favorite Local Shops For Holiday Decor:

Ferndale Emporium http://www.ferndale-emporium.com

The Farmer’s Daughter https://m.facebook.com/pages/category/Home-Decor/The-Farmers-Daughter-110728025661214/

Golden Gait Mercantile https://www.goldengaitmercantile.com

Land of Lovely https://landoflovely.com

Pierson’s https://www.thebighammer.com

Sekoya Botanicals https://sekoyabotanicals.com

Main Street Gift Co https://www.mainstreetgiftco.net

We also do a fair amount of holiday decor shopping at Michaels, and at a store called Paddington Station in Ashland, Oregon. https://paddingtonstationashland.com