Answering my own Women In Business Interview Questions: Introduction

Before we get into the question I’ve chosen for today, let’s have a chat.

It’s no mystery that for any business the holiday season is busy. During a typical year, October through December are my biggest months for shopping, and my service schedule is packed, so I find myself with little energy for much else. I had to accept the fact that interviews and resource guides may need to be put on pause until January, and that’s okay. In previous years I felt better about the chaos because I’d factored it in and planned plenty of time to myself. I was getting to a point where I could afford time off so I tried my best to take it. My goal was two weeks off last year (✔️), three weeks this year (not happening), and then a month starting in 2021 and moving forward until I change my mind again (it’s happening).

I’m talking about a sabbatical from the chaos to get my mind right, work on myself and my personal life, and see my business through fresh eyes so I can adjust. Recalibrate. Matthew McConaughey would call it a “walk about.” I won’t be getting high and floating down the Amazon River, however, a month without obligations but with set intentions can change your life. Even if you’re staying home. I learned that last year on my digital minimalism journey.

Then 2020 happened and all my “security,” plans, schedule changes and policies I’d been fine-tuning since becoming self employed evaporated. And here we are. I’m still taking two weeks off around Christmas and New Years, less out of a sense of accomplishment and more out of a sense of sheer exhaustion and necessity.

Since July I’ve been working on my online store project. Anyone who knows me is familiar with my insistence that I do things completely, and to the best of my personal ability, the first time. You know, it’s my Dad’s voice in my head: “Don’t half ass it. Do your best and that’s all you can do.” I hear that ringing in my ears every time I’m doubting myself, but it’s the truth. Our best is all we’ve got. My best is in creating things when the old ways just aren’t working out anymore.

I feel like I’m starting a second business. The time, coordination, rebranding, systems changes, and the money spent. It’s more than I bargained for, but it’s almost here. In less than two weeks my biggest work project since opening my business in the first place will be out there for the world to see. And all the familiar doubts usher me in with open arms.

Will it fail? Will I fail? Will no one like it? Was it a stupid idea in the first place? Should I have saved my money until a more predictable and steady time (non-pandemic)? Do I actually know what I’m doing? Will this give me more freedom or less?

I wanted to share these feelings with you because, to be completely honest, I’ve noticed many of you have commented on how well I’ve been navigating this challenge as a business owner. Quickly adapting, not frozen in fear or inactive. Pivoting and succeeding. And while I appreciate all the kind words and support, behind all the action is still a lot of fear. Fear of failure and fear of ending up back where I started.

But any smart business owner will tell you that it’s impossible to end up back where you started. Half of the fun of creating is learning what didn’t work. Even if you didn’t bargain for it, you’re left with the knowledge. Never back where you started. Always carrying more information than you had yesterday. Whether you wanted it or not.

I decided to answer these questions now because I feel like I’m in an unique place in my entrepreneurial journey. Experienced but not very experienced. I’ve thought about doing this in the past but didn’t feel like it was appropriate. Like writing a memoir at 25. I needed more time in the fire. 2020 has doled out the fire and the lessons, in droves. But I know I’m not even in the middle yet. In another five years I’ll answer them again, just to see.

I also thought it would be beneficial for new clients to get to know me better. With my online business becoming real, it’s a nice reminder for anyone who’s interested that it really is just me, a person, on the other side trying to do my best.

Being an entrepreneur and small business owner is scary in the first place, without the challenges 2020 has presented. But for some reason some of us are able to channel that fear into a challenge. It’s like a friendly but difficult and unending scrimmage with the universe.

That’s all you’ve got?

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Question 1: Tell us about your business, and your qualifications in the beauty industry.

I warn you in advance. I’m going to talk a lot, because it’s my blog. So why not?

I own Two Beauties Skin + Makeup in old town Eureka. I opened my two-person skincare and makeup studio in November of 2016 where I work with my sister. We’re both licensed estheticians and makeup artists. We offer facials, peels, waxing, makeup lessons, and event artistry. We also carry several skincare, makeup, and body care lines, and are launching our online store on December 1, 2020.

Somehow I always knew I wanted to write, and also be an artist in the beauty industry. I’m not sure how I knew that, and my roles have evolved over the years, but I’ve always chased that balance. A career that allows me to be creative while still being practical. Growing up in a family where we had enough, but money was always a constant source of worry, I knew I didn’t want that for myself. I knew that I needed to create things to feel sane, but rarely do art degrees pay the bills. So I met myself somewhere in the middle.

I started my career in the beauty industry in 2007 as a beauty sales person at an Estée Lauder counter in the mall. I, to this day, do not think there’s a better way to become a great makeup artist than to have a job which requires you to put makeup on anyone who asks you to, in the mall, for almost free. I worked on all skin types, tones, conditions, ages, and concerns. It’s an excellent way to get your feet wet without needing a professional license or any beauty qualifications whatsoever. I had some sales experience, and that was all that was necessary. My love for makeup was just a plus. I learned enough in that short year to propel me to my first job in a real makeup studio.

I applied to work at the local spa I went to for waxing. My amazing esthetician (who now owns her own shop and is still amazing) suggested I apply because their makeup artist was moving. I got the job and ended up working there for almost six years. I did everything there, including observing the benefits and pitfalls of running a small, local business. I worked as a receptionist, as a makeup artist (which now that I’m licensed I know is illegal to do without a license in a spa or salon…), as a manager, as a retail buyer, and finally after graduating from both Humboldt State with my degree in journalism and beauty school with my esthetics license, as a legitimate beauty professional.

After that, I worked in a spa one of my best friends co-owns for three years. With the amazing support, encouragement, and wisdom of the group of experienced women who work there, I was able to save enough money and gain enough confidence to open my own studio.

During this whole time, to make ends meet and pay for school, I worked at Victoria’s Secret. I started out as an 18 year old sales associate in 2006 and eventually ended up managing the beauty department. I credit the ten years working for that company in their heyday (plus my media degree) for almost all of my sales, management, and marketing knowledge. Working for a gigantic corporate brand and running their beauty department while simultaneously running a small business working with professional-level brands taught me both sides of the beauty world, large and small. Between the spa and Victoria’s Secret I was also able to make the closest friendships that I still have to this day, only nowadays we show support to each other by hiring each other, lifting each other up, and keeping our network strong. Working with (almost) all female staff my entire life has taught me that collaboration, rather than competition, is vital to business success.

My most notable experience during my “VS” days is where the above photo comes from. My beauty department in small-town Eureka sold more perfume (as a percentage of overall sales) than any other store in California. The company flew 19-year-old terrified, baby Liz to Texas (first time I’d ever flown, and by myself) where I got my makeup done by the models’ pro artist and got to have my pictures taken with Candice and Erin. What a day to be alive. Clearly, based on my facial expression, I wasn’t terrified whatsoever (just zoom in). That was the first time I saw how big the beauty industry really is, and it helped me to grow my own dreams.

As problematic as corporate beauty may be, Victoria’s Secret taught me how to merchandise and sell a rotating inventory of hundreds (if not thousands) of products, and I loved it most of the time. I finally quit in spring of 2016, so I could open my own shop.

And here we are. I love what I do. I love the fact that I get to work with my sister and spend my days with women I admire, clients and friends alike. But I am excited (and a bit terrified) to see where things go from here.

I’m On a Podcast!!!

Today’s blog is a shameless plug for my friend Ashtyn’s new podcast Cheers to Your Health. On her show, Ashtyn shares pieces of her own health, wellness, and fitness journey while interviewing people from all different backgrounds, interested in wellness and living a transformative life.

On her new episode, she interviews me! We talk about why I’m vegan, my food and fitness journey, my recommendations if you’re looking to go vegan, and what it’s like being married to an omnivore. I am so grateful for this opportunity and I hope you go subscribe to Cheers to Your Health, give my episode a listen, and let us know what you think. Enjoy!

Show notes.

Listen and subscribe at: https://podcasts.apple.com/us/podcast/cheers-to-your-health/id1531823256?i=1000497464025

Christmas Time is Here!

Today is the three year anniversary party for my business Two Beauties Skincare & Makeup Artistry. My official opening date is November 1, 2016 but because Christmas is my favorite holiday I made it a tradition to celebrate in December during my favorite night in old town Eureka. Every first Saturday of the month businesses in the historic old town section of Eureka stay open late for shopping, snacks, and art displays. When I moved to northern California and first started going to “Arts Alive” nights I always looked forward to the Christmas edition of this tradition.

Downtown is decorated, it’s cold out, and that special holiday spirit is in the air. I’d walk around in awe of how beautiful Eureka and it’s small businesses are – all lit up and glowing. The street lights shining through the mist and fog rolling in from the water. Like a glimpse into the past – what shopping for Christmas must have looked like before malls and the internet. Buying presents from people you know, watching them gift wrap your trinkets, knowing you’re supporting community. I love how many people come together to support our little town and it’s traditions. Back then I never would’ve dreamed I’d have a store front on second street, that I’d be a small business owner and a real part of this tradition. And what a journey it’s been already.

Today, as I prepare for my one big party a year – a way to celebrate my wonderful clients, our beautiful small town, and the magic of Christmas, I decided to show you how I decorate. At work and at home. For those of you that know me personally, maybe you’ve seen my shop and my home and can use this blog post for decorating and shopping inspiration. I’ll share the local vendors I used for my beautiful Christmas Arts Alive display at work, and then show you how I set up my house to reflect my love of the holidays. For those of you that may not know me, or have never visited my studio, I hope that this post is a way for you to get to know me better – an inside look at the things that make me happy.

While I’m aware that “things” are not what the holidays are about, I do recognize that I am very connected to the environments that I create for myself, and the feelings they evoke. When I take the time to create spaces that look and feel magical, that helps me to feel happy and content to just be and exist in the moment. Last night I locked up at work, about an hour and a half later than usual at the end of an eleven hour day, and I took the time to stand on the quiet sidewalk outside my front window and just look. Cardboard boxes full of décor in hand, I just let myself stand there and feel gratitude for what we’ve made. Local businesses are truly a creation of an entire community.

And I had a thought. As the years go by and I learn, grow, and get to know myself better, I realize that Christmas is my favorite holiday because of the magic that is easier to see. I’ve always been someone who notices the whimsical in the ordinary, the reality in the imaginary and the fairy-tale in every day circumstances. I’m given two ordinary options, and often times I’d rather create a third more extraordinary one for myself. I know Santa Claus isn’t real, but really, isn’t he? And why not believe? I’d lost that part of myself for a while – the part that insisted on believing – and lately I’ve been recovering it. Bit by bit. Because being solidly grounded in logic is good, but when that’s all you see, life becomes boring and soulless. And after all, reality is subjective anyway.

And so I’ve discovered that Christmas is that time of year when almost everyone is willing to recognize and believe a little more in magic. The trick is to learn to see that magic around us every single day of the year, because I know it’s there, somewhere.

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Work Display Vendors:

Photography: The Studio by Kimberly Ann

http://www.photosbykimberlyann.com/contact.html

Hair: Trimmed & Pinned Hair Studio

https://m.facebook.com/Trimmedpinnedhairstudio/

Wardrobe: Shipwreck Boutique

https://m.facebook.com/shipwreckeureka/

Florals: Flora Organica Designs

https://www.floraorganicadesigns.com

Display Stand & Sign: Barri Jean Designs

https://www.barrijeandesigns.com

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Notable Etsy Shops For Holiday Home Decor:

CreateYourOwnGift https://www.etsy.com/shop/CreateYourOwnGift

MyRusticHomeBoutique https://www.etsy.com/shop/MyRusticHomeBoutique

StardustBySeiko https://www.etsy.com/shop/StardustBySeiko

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My Favorite Local Shops For Holiday Decor:

Ferndale Emporium http://www.ferndale-emporium.com

The Farmer’s Daughter https://m.facebook.com/pages/category/Home-Decor/The-Farmers-Daughter-110728025661214/

Golden Gait Mercantile https://www.goldengaitmercantile.com

Land of Lovely https://landoflovely.com

Pierson’s https://www.thebighammer.com

Sekoya Botanicals https://sekoyabotanicals.com

Main Street Gift Co https://www.mainstreetgiftco.net

We also do a fair amount of holiday decor shopping at Michaels, and at a store called Paddington Station in Ashland, Oregon. https://paddingtonstationashland.com