I’m Taking A Break

Hi Everyone!

I wanted to drop in to let my readers know that I will be taking a break from blogging until further notice. I hope this means I will only step away for a couple of weeks, maybe a month. But truthfully I’m not sure.

When I write, it comes from a place of excitement, passion, and a need to communicate and share interesting ideas. Right now my mind is too preoccupied, and quite honestly, too stressed to capacity to produce content I would be happy and proud to share with you.

Due to Covid-19, and the shelter in place order in California, my brick and mortar business had to close down one week ago. Currently I am working around the clock to streamline the retail side of my spa and makeup studio in order to keep some revenue coming in. This is a terrifying time for small business owners- myself included. I toggle minute to minute between positivity and depression. Gratefulness and sadness. Hope and pride in our local community’s resilience and fear of losing my life’s work in an instant.

I need to care for myself, and focus my energy in specific areas. I will continue writing when I feel driven to do so, and will hopefully share again with you soon.

Thank you for reading.

-Liz

The Real Life Vegan Wife

“Draining The Shallows” Digital Minimalism Diaries Part 3

What does “Deep Work” Mean to Me?

My whole life I’ve been naturally drawn to produce what Cal Newport describes as “Deep Work.” I picture myself as a ten year old writing stories in one of the many outdoor “forts” my sister and I would build. Sometimes I’d spend what felt like hours alone, riding my bike down our long dirt road to sit on the “big rock” and write down my thoughts and observations – a backpack full of books in tow, and a heavy imagination to compliment the scenery. Nature and quiet time were easy to find, but so were the other kids on my street, who, when I was ready to socialize seemed to always be available.

We grew up in a town where solitude was plentiful – I refer to solitude in the way that Newport does, as being alone with your thoughts, but not necessarily alone physically. Think: In the grocery store check out line without your phone. Not alone, but alone in your head – solitude. My home town is excessively rural, secluded, and a few years behind whatever technology or trends are happening on the outside. Thinking of the hundreds of days I spent riding my mountain bike up over the hills to spend hours with friends makes my heart fill with gratitude. Idle time was seen by many of our parents as time for trouble, but we rarely found any. What we did find was a childhood and adolescence spent “hanging out” with each other before the internet meant much, and long before cell phones were common, let alone in any of our own hands. 

Sitting alongside the Kern River watching tourists go by on river rafts, walking circles around the high school football field talking, getting to know my future best friend, cleaning the hotel pool area in the early morning at my high school job. Thinking about being outside in the warm summer air, just me, the smell of chlorine, and the sound of the birds at 7am sometimes leads me to think that maybe we have gotten so far away from analog behaviors, solitude, and personal connection that we are suffering – mentally and physically. But how do we go back to that feeling – the one that we seem to find whenever our minds are left to fend for themselves?

Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive abilities to their limit. These efforts create new value, improve your skill, and are hard to replicate. 

My intention is not to emphasize an unrealistically ideal society pre-modern technology and to suffocate you with nostalgic tales from my childhood. What I do mean to do is evoke that sense of calm in you that I believe comes from the fulfillment and mental rewards we reap from the combination of experiencing a balance and abundance of solitude and personal one-on-one connections with other people.

I find myself researching Digital Minimalism, efficiency and effectiveness in my business and personal life, and my own cognitive potential, realizing that not only are those topics interconnected on many levels, but in my opinion, crucially dependent on one another for their success. As a society we’ve strayed away from meaningful connections and failed to give ourselves and others the permission to spend significant time on work that captures our undivided attention. The result: Our lives are spent toiling away on work that does not fulfill us, and on media platforms that do not produce the amount of value they’ve promised for the time we’re haphazardly giving away. If Instagram was charging you per minute to use their service, how much would it be worth to you? As it turns out, “liking” your friend’s post does cost us something huge: time. The only resource we cannot replenish. When it comes to our time, we should be counting our pennies, but instead we all spend like we have millions in the bank.

Personally, I enjoy and find fulfillment in one-on-one time spend with other people, and time spent alone, producing what I consider to be my “deep work” which usually has something to do with writing. The problem that I’ve encountered, and that has become glaringly obvious to me recently, is that I’ve positioned myself in a career where my personal connections are bountiful and meaningful, I’ve etched out time in my schedule to produce high-quality work, and I’m maintaining a blog and four social media accounts. And it’s too much. I did not replace personal connection with online or shallow connections, I merely added them all in, on top of the heavy client load and the real brick-and-mortar business location I currently run. Shocking fact: I have only had a personal Instagram account for three years. What value is it really producing? Not much.

For those of you unfamiliar with the day-to-day operations of a full time esthetician, my schedule looks like this: From around 8am to 7pm three days a week I book back to back clients during all of these hours for a minimum of thirty minutes and a maximum of three hour long appointments. During this time I will render any combination of skincare and makeup services, typically in a private room behind closed doors, in a quiet and relaxing atmosphere. This means that on any given client work day I will have an average of around ten one-on-one conversations. Many of my clients are friends, almost every single one has been coming to see me for several years. So we know each other and our talks are meaningful and rarely surface level. For roughly 33 hours per week I am in an intense state of concentration and attentiveness. I am producing quality work which requires practice and skill, providing a quality environment that requires thought, intention, and execution, and I am cultivating meaningful personal connections and conversation, which requires my full and undivided attention.

In addition to these client hours, I have event hours which typically include several weddings a month where my ability to concentrate and produce quality work in intensely distracting and high-stress environments is vital. And lastly, office hours which I’ve widdled down to two efficient hours per week doing paperwork and making phone calls – another task that requires my undivided attention to complete, lest I digress to completing these tasks haphazardly throughout my week, distracting me from client work.

I believe that I have cultivated the ability to work deeply and to socialize deeply because my career depends on it. And at this point in our history those skills are becoming increasingly more rare, and therefore, more valuable. The problem: I concentrate deeply for roughly 40-45 hours per week in a very social environment and then go home and try to socialize online, or text/email/call back any clients who are trying to contact myself or my business. My energy is so depleted by that point that I have basically none remaining for myself, my husband, or my personal relationships outside of work and social media. Perhaps I am not becoming more anti social, but rather, more intolerant of allowing my time to be monopolized by anything that produces shallow or ambiguous value.

I built the majority of my client base before I used social media much at all, and many of the most successful business people I know rarely use it. If they do, it is with intention to produce a specific value. The haphazard use of social media networking tools to produce a very abstract value is not serving me, or my business in real life. What does serve me and my clients is a thoughtful, professional environment, quality services and deep connections. In order for me to produce these things, I need solitude, and in order for me to feel content and happy I need to be “immersed in something challenging.” 

As Newport would say, it is time to “drain the shallows” to fill what room is left in my bucket with deep work.

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Luxe Headshots by The Studio by Kimberly Ann

http://www.photosbykimberlyann.com/contact.html

Women In Business Series:  Kelly Lende Owner Pawsitive Experience

1) Explain what your business and professional background is.

My name is Kelly Lende and I own Pawsitive Experience – a full service professional dog grooming salon in Eureka, California. I have been grooming since 2012 when I completed a month-long intensive training and then an additional 100 grooms to receive my Professional Pet Stylist Certification. After working in different types of grooming salons for a few years I rented a booth and started to build up private clientele. I took everything I learned and turned it into my ideal groom shop for pet safety and comfort, opening Pawsitive Experience in January of 2017.

2) Tell us about your personal background/growing up around animals. Do you have any Pets now?

When I was born my family lived on a small ranch where I grew up with the sweetest yellow lab, Maggie, and an appaloosa quarter horse named Clipper. They were the best. My sister and I would dress Maggie up in different outfits, and I remember sneaking down to the field where, with the tap of a rock against a metal fence panel, Clipper would let us climb onto her back with no saddle or even a halter, and she would walk us around the five-acre field. I was in love, and it didn’t take me long to realize that I wanted to work with animals – I remember wanting to become a veterinarian.

Over the years I’ve owned bunnies, sheep, birds, dogs, cats, horses, rats, hamsters, fish, and even a steer. Each one held a special place in my heart, but there has always been something about dogs that I love the most! My husband and I now own the sweetest little terrier mix, Scruffy, and my beautiful blue standard poodle, Lincoln. We like to do everything with our fur babies, from camping and hiking to trips to our favorite vacation rental in Carmel, CA. My life wouldn’t feel complete without them!

3) What led you to a full-time career working with animals?

Shortly after I graduated from Cuesta College in San Luis Obispo I decided to become a registered veterinarian technician like my older sister. I was so jealous of her mentally stimulating career which allowed her to work with animals, so I moved to attend Yuba College and before I had even packed up my apartment I applied and was offered a job at Petsmart as a bather in the groom shop. I never really liked the job. It was so fast paced that I didn’t even remember most of the names of the dogs I bathed, but I was in college and it was paying the bills. After just a few months they asked if I would like to attend academy to become a groomer. At the time, good pay and full-time flexible employment was my priority, so I agreed. I headed off to Sacramento for a month-long training and I fell in love with it. I spent more time with every dog and I got to connect with them as well as use my artistic talent. I quickly began to excel and when I got back to my store, I built up regular clients quickly.

After a few months the semester was ending and it was time to apply and start the two-year vet tech program when I realized, I wanted to do this job forever. I was working with animals, getting to be creative and artistic, and doing something that made me smile every day. 

4) Do you think that your business has allowed you to understand and connect with animals better?

I do. I can usually immediately tell how an animal is feeling when they come in, and am aware of their emotional changes during the grooming process. For instance, I may be told a dog is aggressive but realize they’re actually just scared. I feel like I am very in-tune with small signals and behaviors, and I can tell that the animals are also in tune with mine. If I am stressed or upset they know that, therefore, being aware and in control of my own emotions is also a key part of my job. My business is successful if my dogs are safe and feel as comfortable as possible while in my care. Making money is nice, but the emotional and physical well being of my clients is my number one priority.

5) What is one valuable lesson animals have taught you about yourself?

My work with animals has showed me the importance of patience and compassion. Grooming is something that can frighten many dogs, but with unending patience and compassion for their sweet little souls I can help ease them through every process. Dogs are so innocent. Ninety-nine percent of the time the seemingly naughty dogs are just scared and need to build more trust with me. I love having the patience to slow down and understand what they are really going through. 

6) What is one valuable lesson animals have taught you about themselves?

Animals have shown me the happiness and unconditional love that comes from living in the moment. I think that is why we all love animals. They never hold a grudge. They never accuse, blame, or expect anything from us, and are filled with joy at the smallest act of kindness. If you pay attention, they can show you how to love, and how to live if you want a happy life.

7) What is one valuable lesson animals have taught you about other people/the world as a whole?

When I first started my grooming career I thought it would be perfect for me because I got to work with dogs and not with people. I thought people were the source of every problem in this world, and I would be happier avoiding them, but in fact it showed me the opposite. In a sense I learned to see people through the eyes of their dogs, who can look past all our quirks and just appreciate us. I found that there are so many more people out there who treat their dogs as a part of the family and couldn’t imagine a life without the love and laughter they bring. Dogs have taught me there is something good and kind inside every person. 

General Questions:

8) What is the best piece of advice you’ve ever gotten?

I’d have to say when my husband told me I was capable of opening my own business. I’ve never had self-confidence, and opening up your own business, no matter how small, is scary. Without his belief in me I probably wouldn’t have my cute little shop, or the opportunity to bring a little happiness to our furry, four-legged friends. 

Additionally, I grew up watching my dad run his tire shop, Mulkey and Kovacovich, which helped instill in me a strong work ethic straight from childhood. Even though he closed the business when I was still a preteen I remember thinking that I wanted to run it when I grew up. Throughout my life I learned, as many of us do, that I had to work hard to succeed. I learned the value of integrity and the importance of clocking countless behind-the-scenes hours. These lessons have helped me so much along my professional journey.

9) What has been the biggest challenge/biggest reward from owning your own business?

All of it is a challenge! Owning my own business has been so much harder than I thought it would be. When you become your own boss, suddenly the work day doesn’t stop at 5pm, but instead continues around the clock. Finding the balance between giving it my all at work and keeping my sanity is something I’m still in the process of perfecting. I now make sure to silence my phone after work, take time for myself and my health, and take good vacations every now and then. 

The greatest reward has been to create the exact type of business I’ve always wanted and watch it succeed. I worked in several places before opening my own shop, learned from all of my experiences, and then dreamed up the ideal grooming scenario. Watching it come to life has been amazing.

10) What is one book that changed your life? Briefly describe why.

If I only get to pick one book, it has to be Loving What Is, by Bryon Katie. This book taught me how to find my own truth and to stop believing everyone else’s. I learned to recognize and notice the thoughts in my own head and then how to question if they are actually true for me. It taught me to how to have a relationship of love and honesty with myself, and therefore with every person I meet. I am still working on this process every chance I get, and for me it has been completely life-changing.

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4044 Broadway Street, Eureka CA

707-497-8279

https://m.facebook.com/pawsitivepetstyling/

Women In Business Series: Angela Boults Co-Owner Escape Salon & Skin Studio

Today’s blog edition is a special interview dedicated to one of my closest friends, Angela Boults. Angie has played a major role in mentoring and supporting me personally and professionally throughout the last decade, during half of which we worked together. Her kindness, honesty, non-judgmental guidance, and intellectual incite has proven invaluable to me during times of abundance and growth, but more importantly, during the lonely and challenging moments in my life. I call her a mentor because I believe she leads with a vulnerable and open heart and in doing so has helped create a community of strong female cooperation and empowerment. So much can be learned from her success doing so.

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1) Explain what your business is, and your role in the company.

Escape Salon & Skin Studio is a full-service salon established in February of 2012. I am a co-owner with my business partner Amy Kolshinski. We are both licensed estheticians (skin care therapists). 

2) Tell us a little about yourself, your professional background, and why you chose to get into the beauty service industry. 

I am a Humboldt County native. I was a dental assistant for seven years before discovering the world of esthetics. I have always been someone enchanted by all things beauty, but knew that I didn’t have a passion for hair or nails. It wasn’t until one day on my lunch hour when I went to have my lip waxed that it clicked for me. After my ten-minute service my friend said: “That will be $12.” At the time I was making $12 hourly and was struggling to love my job. The salon environment was fun and energetic and stirred something in me. I had made a comment to my cosmetologist friend about how I could totally see myself doing waxing but had no interest in the “other stuff.” She told me about Frederick and Charles Beauty College in Eureka and their esthetics program. That was it for me! As a single mom of three, it wasn’t an overnight change – I had to develop a plan. But six months later I had quit my dental assisting job and was enrolled full-time in the December 2006 esthetics program at Frederick and Charles Beauty College. The program took 600 hours to complete and it was the best thing I ever did for myself. 

3) What is it like working with an all-woman team and co-owning with another woman who happens to be a best friend? 

Amy and I joke all the time that we are totally “cheating” at the job thing. We have been in business together over seven years and have never had an argument. I couldn’t have imagined a world where my work environment is so fun, supportive, and full of love. My business partner and I are different in a lot of ways but also complement each other well. Amy is very organized and methodical. She takes care of all the logistical aspects of the business. I tend to be the more social of the two of us. If we need to network or engage in a challenging conversation, I am usually the woman for that job. All other situations are figured out together. There are six of us who work out of our salon: Amy and myself are estheticians, Katrina is our massage therapist and airbrush spray tan specialist, Yvette is killing it on fingers and toes (natural nail care), and JoAnn and Sarah are our talented and experienced hair stylists. We are all self-employed booth renters. These women empower me to be the best version of myself every day. We encourage and lift each other up without judgment and actually enjoy our interactions with each other. It is a unique working environment in that way. 

4) Do you feel that working with (predominantly) female clients and colleagues helps to create community? If so, why. 

I 100% agree that our work environment and the people (mostly women) we encounter foster a sense of community. We all actually care about each other. It would be impossible to share many hours with someone over the course of a year and not become part of their life. Our interactions with our clients and our co-workers impact who we are as a whole. Our world is opened up. New ideas and views are formed. Connections are made and relationships grow. People initially come to us for beauty and relaxation services. They return, over and over again, because of what transpires during those appointments. And I am so overjoyed and thankful that they do. 

5) What is one valuable lesson you’ve learned from spending so much time with women of all different backgrounds and life situations? 

I think the most powerful thing I’ve discovered in my years as an esthetician is that despite our amazing and beautiful differences, we are all basically the same. We all want to be loved, supported, validated, and respected. And sometimes we just want someone to listen. 

6) What is beauty to you? And how does your work environment foster that idea? 

Beauty is confidence. And confidence is beautiful. Does a single facial or leg waxing erase every self-perceived imperfection? Ummm… that would be a no. BUT, spending time taking care of one’s self can make them feel important. And the valuable choice to invest in ourselves makes us more confident. Putting ourselves on our own list is beautiful and necessary. 

7) What is one thing you hope your kids learn from your journey as a female business owner? 

More than anything, I hope my kids have observed that what we do for a living should be part of our life, not our entire existence. That everyone deserves to feel respected, happy, and valued in their profession. Life is short, but it can feel very long if you don’t love what you’re doing with it. 

General Questions:

8) What is the best piece of advice you’ve ever gotten?

“You can’t please everyone.” Struggling to do so is fruitless and results in frustration. 

9) What is the biggest challenge and biggest reward of owning your own small business? 

The biggest challenge at times is knowing that I’m it. There is no one else to blame if things don’t work out. The biggest reward is that I am able to cultivate my environment. I create a space of acceptance for everyone and it feels pretty damn good. 

10) Tell us about one book that changed your life. 

The Four Agreements and The Fifth Agreement by Don Miguel Ruiz and Don Jose Ruiz changed my life. I chose two books because they really go together. The idea of these books is how to achieve heaven on earth by changing our agreements with the universe. The first agreement is to “be impeccable with your word.” Say things that need to be said, speak the truth, and do not gossip. The second agreement is to “not take anything personally.” What people do and say has nothing to do with you and everything to do with who they are and what they are going through. The third agreement is to “not make assumptions.” Take things for what they are and ask questions if you have them. The fourth agreement is to always do your best. Your best will vary from day to day but as long as you give what you can to everything you think and do, you’ll be on the right path. And the fifth agreement is to “listen but be skeptical.” Which I understand as actively listening to what people are telling you but knowing that every piece of information comes with a healthy dose of opinion. Doing my best to implement these five agreements has helped me to become a more effective communicator and has therefore helped improve the quality of my day to day interactions with others.

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http://www.escapesalon.org

215 7th Street, Eureka CA

707-269-0199

@eureka.escape

Digital Minimalism Diaries Part 2

My First Week Being Somewhat Digitally Minimal

I struggled with what to bring to you this week. I have a list of blog topics and a calendar of scheduled ideas on hand, but the only thing that I feel motivated to discuss with you at this moment is what I’ve discovered during the last seven days. This week I began truly examining and unpacking my technology use and implementing strategies for improvement. My journey toward a life with less distraction, improved mental health, and time spent doing meaningful things of value (to me) has become my new obsession. For better or for worse.

I decided that the best way to communicate this journey is to break it down into individual strategies, my motivation for making these changes, and how they’re working in my real life so far. 

Strategy #1: Come up with a plan to minimize social media use.

I have a love/hate relationship with social media. As a business owner, Facebook and Instagram help me network and book new clients. Posting on The Real Life Vegan Wife can be fun and informative, working as a vehicle to discuss veganism and entrepreneurship. But somewhere along the line managing all four of my social media accounts became an arduous chore – the pressure to post has become a nagging stress in the back of my mind at all times. Being constantly present seems almost necessary in the current social media climate we live in, lest you risk disappearing and becoming irrelevant altogether.

The reality is that what I truly want to be doing with my time is build in-person client / community-member relationships and write meaningful content for my blog and other publications. Not feel constant anxiety or distraction from toggling between social media and the real, tangible, valuable things I am producing. And when I do post on social media, I want the content I share to also be real and valuable, not forced or phony.

So what did I do? I decided that the best way to implement strategy for change is to know the conditions I’m currently functioning under. Step 1: Find out how often I am using social media. Step 2: Come up with a strategy to maximize my return on my time invested, therefore enabling me to minimize my time spent with these platforms.

This seems simple enough. Honestly, now that I’m really examining it, it is fairly simple. I determined that between my four accounts I spend about one hour per day on social media. This is actually not as much time as I assumed I spent, so there’s a positive. Using the month of June as our example, that means that in June I will spend thirty hours total on social media. This is over one FULL 24 HOUR DAY of the month spent with social media. In a year that is 360 hours, or FIFTEEN DAYS. For some reason, what our minds consider a harmless hour per day becomes shocking when you realize you just bought yourself a two-week vacation per year if you just quit using Instagram. Or, on a smaller scale, an entire extra day per month. Chances are, that’s where all our time has gone. Or it’s at least a major contributor.

For me personally, it does not make sense to quit social media cold-turkey like my husband did, and truthfully I don’t want to. I want to figure out a way to coexist with these methods of communication without allowing it to waste my time, while communicating meaningful content that produces value for my business, my clients, and my blog. I would argue that if you’re concerned about not having enough time in your life, you have stress and anxiety related to social media, and you’re not producing original content, you should probably just quit it altogether. At that point, it’s value to you may be perceived but not actually real. That’s what my husband determined and did. Instead of going that route, I mapped out the ideal content I would like to post in a month for my business and my blog social media accounts, how much time it should take me to make those meaningful posts, and tallied up the hours – to 8.5 per month. That means that the content is planned, the timing is planned, and the hours I was spending scrolling or wasting time would be reduced by almost 75%. I just bought myself 258 hours a year – almost eleven entire days.

My plan is to take January completely off from all social media and return in February with this strategy as an outline moving forward. Although, after a month off, I may have entirely different ideas and new incite to put into practice. 

Strategy #2: Stop using social media for business communications, and funnel all inquiries to my business phone and email.

This strategy may seem counter-intuitive after explaining that social media is actually valuable to my business. But it seems simple to me. When someone has a service or business inquiry, I set up an auto-response on Facebook and a quick-response on Instagram to instruct them to contact the business directly. This is straight-forward, clear and reasonable. It will “weed-out” inquiries that were not serious, or people who want free advice or consultation without going through the appropriate channels of making an appointment for our undivided attention. It ultimately saves me a tremendous amount of time. And ensures that the clients who do choose to make scheduled appointments get the highest quality of service and attention possible, because we are not distracted. This does not mean that I will not get back to you, it means that you need to call my business or send the business an email with a serious inquiry first, and I will get back to you during my posted hours of operation.

Essentially, I’ve determined that social media serves my business when used for networking, event promotion, and portfolio picture positing, but anything more is a waste of time.

Strategy #3: Set client boundaries with tech use.

Strategy #2 falls into this category because I set clear boundaries. I no longer will respond to personal and direct messages at all hours of the day and night because it is convenient for the potential client. I will respond to calls to my business phone and emails to my business email during operating hours. Basically, I am no longer available all the time because I’m unwilling to continue distracting myself from doing other things that produce more value for myself and my business in the long-term. I’d rather give that new client or project my undivided attention.

So, this leaves texting. How do I handle the steady stream of communications coming in? Yesterday my first text from a client came in at 6:42am, but I didn’t know this until 8am because I set up an auto-text response as part of the “do not disturb” feature on my phone. I turn this on manually outside of my business hours so that anyone who texts me before or after hours, or on my weekend will know that I got their message and will respond, but will no longer be available to answer non-urgent inquiries at 6:42am via text message. This is straight-forward, clear, and reasonable.

This takes an enormous amount of stress away from my day-to-day operations, allowing me to check out from communications and enjoy my days off, or evenings and mornings outside the shop. While being reassured that everyone is being taken care of and is clearly informed about my boundaries.

Ultimately, I believe this will make me happier, and better at my job because I will not be distracted by a constant stream of text messages and emails which cause stress and anxiety when I cannot immediately return them. And I can take more time to focus on business improvements.

Strategy #4: Fix the problems created by strategy #3.

This one makes me laugh because it became very apparent early on that this process is going to be full of trial and failure. And although I want 99% of my texts and calls to be filtered until business hours, there are still personal communications that I would like to be able to receive. Additionally, when my phone is on do not disturb with auto-text response, I essentially cannot use it for anything without turning the feature temporarily off, resulting in the flood of texts coming though that I didn’t necessarily want to see until I was back in the shop. 

My solution, after doing a heap of research, was to go purchase an Apple Watch, turn it on do not disturb, adjust the setting to not mirror my phone so that I do not get any notifications, and only use it for music, podcasts, audiobooks, and tracking workouts. And oh my goodness it’s fabulous for that.

Essentially I can put my phone on DND with auto-text response, plug it in, and leave it alone until I need it while still using my watch for everything I enjoy and find value in. I added my close family and friends to my favorites list in contacts, so if they need to call me they will get through to my watch. If I absolutely need to look at my calls and texts I can also choose to do so by turning DND off, and seeking out my messages which are not easily accessible. I did it once to make sure it was working, and haven’t looked at it since.

I did not install any apps on my watch except Pandora, security lock and alarm, and my to-do list. My watch face is simple, with music, podcasts, and my workout results being the only easily accessible features. It’s life-changing and it’s been five days.

I feel free from my phone and the expectation to text and email everyone back immediately, but reassured by the fact that Kanan or my sister can still call me and I can still contact the world if need be. Currently I use my watch with my phone on DND with auto-response before work and after work but have not worn it and left my phone at home for entire days out of the shop yet. Today will be the first time and I’m so excited to try it and write about it.

The irony of using technology to correct technology use is not lost of me, but that is why digital minimalism is so much fun. It’s all about picking out the good and letting all the rest go. The next things on my list to quantify and correct are television, random internet use, and news consumption, and I cannot wait. I feel like my mental clarity and stress levels have already decreased dramatically in an extremely short period of time.

Women In Business Series: Tanishia Boswell Co-Owner Trimmed & Pinned Hair Studio

Tanishia Boswell, and her sister Patricia Arneson are licensed Cosmetologists and Eureka, CA natives. Tanishia has worked as a professional stylist for ten years, and Patricia has been in the industry for eight. Together then run a salon called Trimmed & Pinned Hair Studio in Eureka CA with five professionals offering all hair services, makeup, eyelash extensions and nails.

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1) Explain what your business is and what your qualifications in the beauty industry are.

My sister Patricia and I co-own Trimmed & Pinned Hair Studio in Eureka, California. We offer hair, nail, makeup and lash services, and will be open for three years in July.

2) Do you use any cruelty-free or vegan hair products? Do you retail any cruelty-free options in your shop?

We offer many 100% vegan and cruelty-free products from the brands Pulp Riot, Pravana, and Pureology, all of which we retail and use for professional services. Patricia and myself use Pulp riot as our main color line.

3) Do you have inquiries from clients regarding accessibility to cruelty-free or vegan hair care?

I believe that because we live here in beautiful humboldt county, many people are interested in incorporating more vegan and cruelty-free products into their everyday lives. This includes beauty and personal care needs, so we are happy to offer services that cater to that lifestyle.

4) Do you believe that you can achieve the same professional color and style results with cruelty-free / vegan options?

Yes! Of course! If not better results! I have used Pravana as my color line for ten years and Pulp Riot for three years. I have dabbled in other color lines as well, but the longevity and vibrancy of these two brands is unbeatable! Both lines provide shampoo, conditioner and styling products for all your needs.

5) Is it difficult to replace your professional products with high quality cruelty-free alternatives?

Not at all. I’ve been using vegan and cruelty-free color lines for ten years, and have offered Pravana and Pureology retail hair-care products for that same amount of time. Those, and now our newest line, Pulp Riot are our most sought after products.

6) Do you notice a shift in professional hair care offering more cruelty-free options to pros?

Yes! I feel like in the past three to five years so many companies have come out with vegan product lines. Many of them are sub-lines of the parent company, but unfortunately very few companies are 100% vegan.

7) Do the cruelty-free professional options cost more than traditional high-end hair colors, therefore causing an increase in price for client services?

Vegan products and services do tend to cost more in general. Although the up front cost of vegan hair color is more then non-vegan color, the longevity and vibrancy lasts exceptionally longer for our clients. This means we replace our pro supplies less often, and the client is ultimately happier with their results. Therefore, it’s a much better investment.

General Questions

8) What is the best piece of advice you’ve ever gotten?

My mother has always told me to “Pick my battles.” This applies to spousal relationships, friends and family, and also applies greatly to my business. Not all battles are worth fighting over- if you truly love someone or what you’re doing, then don’t let the little things break that apart.

9) What has been the biggest challenge and the biggest reward of owning your own business?

Owning your own business is seriously the best and most stressful thing ever. Our biggest challenge was actually getting the salon up and running- acquiring all of our licensing, choosing product lines, and completing all the construction on our building was a stressful process. My sister and I did all of it in 30 days. We had to leave our previous job promptly, and our clients needed somewhere to go! I would say the most rewarding thing about owning our own business is all of our awesome clients, from the ones that followed us during our move to all the new ones we’ve met at our new location! All of us here at Trimmed & Pinned, whether we work here or come here for services, have become family and that is so rewarding.

10) What is one book that changed your life? Briefly describe why.

Okay, so I honestly don’t read a lot. I think the last books I read were the Harry Potter series. But I recently picked up the book Stay sexy, and don’t get murdered: A How to Guide by Karen Kilgariff and Georgia Hardstark, the hosts of one of my favorite podcasts: My Favorite Murder. I just started the book so I can’t tell you if it changed my life but after listening to the podcast I know it’ll be a good one, written by two amazing female entrepreneurs.

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Visit Trimmed & Pinned At:

https://m.facebook.com/Trimmedpinnedhairstudio/

507 H Street, Eureka CA

707-273-5015

@trimmedpinnedhairstudio