Vegan Holiday Shoe Guide

We’ve all noticed it- summer is turning into fall. It’s my favorite season, and in Humboldt county the nights seem to get colder and the days crisp, in what seems like the almost undetectable blink of an eye. Which means we’re in the midst of pumpkin patch trips, family photos, football games, parties, and holidays. It’s cozy season, but it’s also the season of glitter, glam, and New Year’s Eve. I celebrate the anniversary of opening my business on November 1st and my wedding anniversary on December 26th. To me, it’s truly the most wonderful time of the entire year.

I find that fall and winter are my favorite fashion months. Flannels and boots, rain gear and fuzzy socks, cozy pjs and furry slippers, dresses and heels (pretty much the only time I wear them). I’m inspired to troll Pinterest for the perfect outfit, and to shop for the perfect holiday gift.

This year, I encourage you to explore the wonderful and rapidly expanding selection of vegan shoes. I think that we can almost all agree at this point that vegan materials are a lot less Hannibal Lecter than animal skin. And when given the option for cute, good-quality footwear that is better for the planet, for animals, and for our own inner peace, why not choose the kinder option? Below I’ve included all of my favorite vegan shoes and brands. Happy shopping!

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Pawj California

LIZ10 For 10% off your entire purchase. ❤️

Short Boot $129.97
Tall Boot $149.97
Slipper $79.97

Pawj California makes my absolute favorite vegan boots and slippers. As a die-hard Ugg Boot fan it was difficult giving up my new pair every Christmas during the cold and rainy Humboldt winter. But now I don’t have to! Pawj is a woman-owned and family-run company based out of Southern California with goals to make environmentally friendly and humane Ugg- alternative style boots. I’ve had several pairs that have lived through two winters and are still in excellent condition. Since they come water-resistant right out of the box, you never have to worry about stains or water spots. My personal favorites are the slippers and short boots, and I love that all of the styles come in a wide color range.

https://www.pawjcalifornia.com

Jambu

Duck Boot $75
Snow Boot $79
Evelyn Booties $69

Jambu makes my absolute favorite duck-style boots. My search for a vegan option of the classic LL Bean-style boot ended here, and started my obsession with this brand. They are not an entirely vegan brand, but offer many vegan options! The classic duck boot comes in ten color options, is comfortable, water-resistant, and the perfect height for layering with cute, warm socks. I also love their snow boots (a great Sorel alternative) and their various selection of booties for more work-appropriate styles.

https://jambu.com/women/category/boots-booties

Lulus

Taylor Rose Gold Ankle Strap Heel $31
Hunter Black Suede Ankle Strap Heel $29

I’ll say it again for the people in the back- Lulu’s has an ENTIRELY VEGAN shoe selection on their website! Yes, you read that right. Now go check it out. Personally, I always find my favorite dressy shoes and heels here, but their range of choices is amazing, and everything is labeled and easy to decipher as vegan.

https://www.lulus.com/categories/179_257/vegan-shoes.html

Nike

Nike Air Presto $140

Since I do a lot of working out, I wanted to include my favorite vegan option for athletic shoes. Although Nike is no where near being an entirely vegan company, they did verify recently that their glues are now all plant sourced and therefore, all of their shoe styles that are synthetic with only man-made materials are now considered vegan-friendly. I personally have been wearing this style for years and haven’t found a more comfortable style for HIIT style workouts, cardio, and high rep lower-weight workouts.

https://m.nike.com/us/en_us/product/air-presto-id-shoe/?piid=45004&pbid=1008196145

And last but not least…

Birkenstock

Arizona Vegan $99.95

I’m including these for all those fall-obsessed gals in Humboldt who love rockin’ Birkenstock sandals with cozy socks, leggings, and a Patagonia fleece. You know who you are (and you are not wrong). When I saw that Birkenstock was finally offering a vegan range, I bought this style immediately and am completely obsessed!

https://www.birkenstock.com/us/vegan/

Women In Business Series: Amber Reiners Owner Stonesthrow Boutique

1) Briefly describe yourself and your business.

My name is Amber Reiners and I own Stonesthrow Boutique, a woman’s clothing and accessories store here in Eureka, CA. Owning a boutique has been my dream since I was old enough to have career aspirations! I didn’t feel confident enough to pursue fashion after high school, nor did I have the knowledge or capital to start a business, so I ended up getting a degree in education and working as a teacher for five years. Throughout high school and college I enjoyed working in retail but didn’t see myself having a career working for a large chain store or corporation. While I was working as a teacher my mom opened a franchise boutique back in my home state of Minnesota. I worked for her on weekends during my last year teaching and that’s when I realized how much happier I would be if I pursued my dream of owning a store. I moved from Minnesota to California in the spring of 2015 and by that September Stonesthrow Boutique was open for business!

2) What do you sell at your store? Do you try to incorporate any cruelty-free / environmentally responsible / ethically sourced fashion?

We sell clothing, handbags, shoes, jewelry, and other small gift items like cards and candles. Some of our brands are proud to advertise that they are environmentally responsible and cruelty-free, while others make it harder to know. While I don’t know that any of the brands we carry right now have unethical practices, sometimes there isn’t a lot of information regarding this topic available. Often times the representatives we work with from the companies themselves do not know much about the factory where the clothing is made so we have to do our best to find information ourselves, or look for brands that readily share their practices. I’m really excited about some of the new graphic tee brands we are bringing in this summer! One is called Educated Earthling – their shirts have great messages, but they’re also ethically-made in the USA using water-based inks, with 100% recycled and plastic-free packaging. A portion of their proceeds are donated to environmental organizations as well.

3) Do you have inquiries from customers regarding accessibility to these types of fashion choices? Do you think people make the connection between fashion and animal byproduct use at all?

Unfortunately it is very seldom that customers ask about cruelty-free / environmentally responsible / ethically sourced fashion. On the rare occasion that it does come up, we show them the options we have in-store that meet this criteria and let them know that we are always looking to bring in more brands with similar missions and values. I do not think the majority of consumers realize how impactful these issues are within the fashion industry, or how much waste is produced by it each year. We do have customers ask if our handbags or shoes are made with real leather from time to time. Some people ask because they don’t want real leather while others ask because they only buy genuine leather. Polyurethane (aka “PU” or “vegan leather”) has improved dramatically in look and quality and we make an effort to show customers that high-quality accessories can have the same look and feel of real leather without the negative impact on animals and the environment. But some people are harder to convince than others.

4) Do you believe that you can provide the same quality and style not using animal products? Particularly with shoes, purses, accessories, etc.

Yes I think so! We only have two real leather items in the store and they are great quality, but the similar items we have that are vegan leather are also high-quality, but with a much lower price point. I think brands are starting to realize they don’t need real leather to make nice products and consumers are starting to catch on as well. As stylists we continue to educate customers on the materials and benefits of choosing responsibly sourced, cruelty-free items, and that also makes a difference.

5) Is it difficult to find high-quality fashionable alternatives to lines that typically utilize animal products?

Not for us since the majority of what we carry isn’t designer or high-end labels, which is often where animal products are incorporated into fashion. I’ve been looking to replace the remaining non-vegan items at Stonesthrow with cruelty-free alternatives, and the process has been easier than expected. I’m attending a big trade show in August, and I’m looking forward to talking with the representatives from a specific brand we work with to let them know we would be greatly interested in seeing them offer vegan alternatives (or even better, shifting toward only vegan products throughout the company). I also enjoy taking the opportunity to seek out new, ethical, environmentally-friendly and cruelty-free lines at trade shows.

6) Do you notice a shift in the industry to offering more socially and environmentally responsible alternatives? Ie: banning fur

Yes I definitely notice a shift! I think the general population has become increasingly aware of being more socially and environmentally responsible in recent years and that is reflected by the fashion industry. Major labels such as: Tommy Hilfiger, Stella McCartney and Giorgio Armani have been fur-free for a while and more recently other notables including: Versace, Michael Kors, Gucci and Prada have followed suit. These luxury labels set the trends so I believe it’s only a matter of time before the rest of the industry catches on.

7) Do the cruelty-free fashion options cost you more to purchase, therefore causing the price to go up for customers?

Cruelty-free doesn’t usually cost more because the materials are less expensive than animal materials to produce. Some smaller brands do charge more for being made in the USA, being environmentally-friendly, or using less wasteful packaging materials, but fortunately it’s not typically enough of a cost increase to make a difference in whether or not we order from that brand, or resell to customers at a standard price point.

General Questions:

8) What is the best piece of advice you’ve ever gotten?

Not to worry about what others are doing, especially your competitors. Just focus on making yourself and your business the best you can, and everything else will fall into place.

9) What has been the biggest challenge / biggest reward from owning your own business?

The biggest challenge I face as a small business owner is learning how to manage my time. I serve so many roles in my company and it can be challenging to get to every task in a given day, or to allocate my time to what needs the most attention. Ironically, I also struggled with this as a teacher! It gets easier as time goes on and I gain experience. I’ve also become better at delegating tasks to my employees and asking for help when I need it. Another challenge specific to the fashion industry is predicting trends ahead of time. Much of our buying takes place at a trade show two or three seasons before the products are in-store for purchase. In August I will be picking out styles that will be shipped to the store before the holidays and in early spring.

The most rewarding aspect of owning a business is seeing people wearing things they purchased from my store. Nothing makes me happier than seeing a girl out in public looking great in something she got from Stonesthrow, or when customers come back to the store later to tell us how much they love what they purchased. When you like what you’re wearing and look good in it, you feel good too. We don’t just dress people, we help them feel comfortable in their skin and proud to present themselves to the world. That’s why I do what I do.

10) What is one book that changed your life? Briefly describe why.

My favorite book (and one that changed my life) actually falls into the young adult genre. It was first read to me by my fifth grade teacher, and I’ve read it at least a dozen times since then. It’s called Walk Two Moons by Sharon Creech. The title comes from the phrase in the book: “Don’t judge a man until you’ve walked two moons in his moccasins.” This reminds me to put myself in someone else’s position before judging them or making assumptions about how they feel, which helps me as a business owner and also in my personal relationships.

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https://www.stonesthrowboutique.com

326 2nd Street, Eureka CA

707-269-7070

@stonesthrowboutique