Women In Business Series: Lorena Alves Owner On The Lo Swimwear

1. Briefly describe yourself and your business.

Hey! Lorena Alves here. I am a 30 year old Brazilian native. I moved to Boston with my family in 1997 when I was seven years old. I went to The University of Massachusetts, Amherst and moved to Humboldt County after I graduated in 2013. I design for and run the company I own, On The Lo Swimwear. 

2. Tell us about what you sell! Why is your brand unique? 

We sell Brazilian versatile swimwear. On The Lo Swimwear is a brand for women by women. We advocate for fair wages and shop locally to support other small businesses. I design the swimsuits in California and send the designs to Giovana, in Brazil, who assembles and creates the pieces. I choose the colors and patterns and Giovana shops locally in Brazil for all the materials. In an effort to support both the American and Brazilian economies and honor my roots, we have chosen to create authentic Brazilian swimsuits in Brazil. 

3. Why did you specifically decide to design swimwear? 

All my life I struggled to find the the perfect bikini- one I’d feel comfortable and sexy and beautiful in. I used to buy bikini tops in the United States and bikini bottoms in Brazil because I’ve always loved their flattering cheeky cuts. I have been fond of swimwear forever! However, I never would’ve predicted that one day I would design my own suits! I noticed the lack of swimwear options in the area I lived in and decided to bridge the gap by providing flattering swimwear for women of all shapes and sizes. I used to say I wasn’t creative, but found my creative outlet designing swimsuits.  

4. Trying on and even wearing swimwear can be a challenging and vulnerable process for many people. How do you approach this challenge? 

I feel that because swimwear hasn’t been designed for women by women, we haven’t had cuts that are made to fit our bodies. This has created an uncomfortability around swimwear. At On the Lo we approach this challenge by creating comfortable, flattering, and sexy bikinis for all body types. We mix and match sizes and styles and can make custom bikinis for your precise measurements. Our suits are soft, flattering and accentuating. We also expanded our line to include non-cheeky cuts for the babes that prefer more coverage. We are all about empowering women to be confident in their own skin!

5. What is beauty to you? How does this idea translate into your swim line?

Beauty is confidence. Beauty is loving yourself and living in your divine feminine power while embracing your true self. Beauty on the inside is kindness, generosity and caring- letting your love shine through in all you do. We design suits that remind women of how beautiful they are! Our slogan:

Empowered, Genuine, and Free

represents the powerful queen that loves herself fully and lives in her truth. 

6. What is one valuable lesson you’ve learned from working with people of all different shapes and sizes, backgrounds and life experiences? 

Working with people of all different shapes, sizes, backgrounds and life experiences has taught me to appreciate authenticity and diversity. We are all so special and have our own paths, yet we can share and learn so much from one another. Working with a diverse population has taught me greater awareness, understanding, and acceptance of differing beliefs and customs.

7. What is one piece of advice you have for someone wanting to try your line? 

If you’re interested in trying our swimsuits don’t hesitate to contact us! I offer home visits where I bring you our inventory and help you find the perfect suit. Whether you like cheeky styles or more coverage, we have many styles for you. 

8. What’s the best piece of advice you’ve ever gotten?

“If you love what you do you’ll never work a day in your life.” I love my job and the joy it brings, not only for myself, but for my clients as well! I am so thankful for the opportunity to dress so many women and to work and connect with them. I finally found a job where I am able to be creative but also make a difference in women’s lives. 

9. What has been the biggest challenge and biggest reward from owning your own business? 

The biggest challenge for me as an entrepreneur is time management. Sometimes it’s difficult to see the light at the end of the tunnel, but I have to keep pushing forward. As an entrepreneur it is challenging to navigate a new business and learn what to do, what not to do, and how to best delegate my time. The biggest reward has been the impact that my brand has created. I love reading my client’s testimonials and feedback. They inspire me to keep creating, and to keep the momentum going. I have met so many amazing people on my journey. I am forever grateful for them, and for the people I will meet in the future.

10. What is one book that changed your life? Why?

Can’t Hurt Me by David Goggins. This book taught me perseverance – it taught me to change my mindset and to keep going no matter what. Goggins shows us that our bodies are capable of doing much more than we can imagine. He transformed himself into one of America’s fittest athletes through self-discipline, mental toughness, and hard work. Goggins believes that many of us limit ourselves by operating at only forty percent of our true capability. Only when we callous our minds through the regular stepping out of our comfort zones can we move beyond it. We are stronger than we think! 

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https://ontheloswimwear.com

@ontheloswimwear

707-498-1832

Contact@ontheloswimwear.com

Vegan Holiday Shoe Guide

We’ve all noticed it- summer is turning into fall. It’s my favorite season, and in Humboldt county the nights seem to get colder and the days crisp, in what seems like the almost undetectable blink of an eye. Which means we’re in the midst of pumpkin patch trips, family photos, football games, parties, and holidays. It’s cozy season, but it’s also the season of glitter, glam, and New Year’s Eve. I celebrate the anniversary of opening my business on November 1st and my wedding anniversary on December 26th. To me, it’s truly the most wonderful time of the entire year.

I find that fall and winter are my favorite fashion months. Flannels and boots, rain gear and fuzzy socks, cozy pjs and furry slippers, dresses and heels (pretty much the only time I wear them). I’m inspired to troll Pinterest for the perfect outfit, and to shop for the perfect holiday gift.

This year, I encourage you to explore the wonderful and rapidly expanding selection of vegan shoes. I think that we can almost all agree at this point that vegan materials are a lot less Hannibal Lecter than animal skin. And when given the option for cute, good-quality footwear that is better for the planet, for animals, and for our own inner peace, why not choose the kinder option? Below I’ve included all of my favorite vegan shoes and brands. Happy shopping!

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Pawj California

LIZ10 For 10% off your entire purchase. ❤️

Short Boot $129.97
Tall Boot $149.97
Slipper $79.97

Pawj California makes my absolute favorite vegan boots and slippers. As a die-hard Ugg Boot fan it was difficult giving up my new pair every Christmas during the cold and rainy Humboldt winter. But now I don’t have to! Pawj is a woman-owned and family-run company based out of Southern California with goals to make environmentally friendly and humane Ugg- alternative style boots. I’ve had several pairs that have lived through two winters and are still in excellent condition. Since they come water-resistant right out of the box, you never have to worry about stains or water spots. My personal favorites are the slippers and short boots, and I love that all of the styles come in a wide color range.

https://www.pawjcalifornia.com

Jambu

Duck Boot $75
Snow Boot $79
Evelyn Booties $69

Jambu makes my absolute favorite duck-style boots. My search for a vegan option of the classic LL Bean-style boot ended here, and started my obsession with this brand. They are not an entirely vegan brand, but offer many vegan options! The classic duck boot comes in ten color options, is comfortable, water-resistant, and the perfect height for layering with cute, warm socks. I also love their snow boots (a great Sorel alternative) and their various selection of booties for more work-appropriate styles.

https://jambu.com/women/category/boots-booties

Lulus

Taylor Rose Gold Ankle Strap Heel $31
Hunter Black Suede Ankle Strap Heel $29

I’ll say it again for the people in the back- Lulu’s has an ENTIRELY VEGAN shoe selection on their website! Yes, you read that right. Now go check it out. Personally, I always find my favorite dressy shoes and heels here, but their range of choices is amazing, and everything is labeled and easy to decipher as vegan.

https://www.lulus.com/categories/179_257/vegan-shoes.html

Nike

Nike Air Presto $140

Since I do a lot of working out, I wanted to include my favorite vegan option for athletic shoes. Although Nike is no where near being an entirely vegan company, they did verify recently that their glues are now all plant sourced and therefore, all of their shoe styles that are synthetic with only man-made materials are now considered vegan-friendly. I personally have been wearing this style for years and haven’t found a more comfortable style for HIIT style workouts, cardio, and high rep lower-weight workouts.

https://m.nike.com/us/en_us/product/air-presto-id-shoe/?piid=45004&pbid=1008196145

And last but not least…

Birkenstock

Arizona Vegan $99.95

I’m including these for all those fall-obsessed gals in Humboldt who love rockin’ Birkenstock sandals with cozy socks, leggings, and a Patagonia fleece. You know who you are (and you are not wrong). When I saw that Birkenstock was finally offering a vegan range, I bought this style immediately and am completely obsessed!

https://www.birkenstock.com/us/vegan/

Women In Business Series: Kimberly Sweet Owner The Studio by Kimberly Ann

1) Explain what your business is, and your professional background in your field.

My name is Kimberly Sweet and I am the owner/photographer of The Studio By Kimberly Ann, a women’s portrait studio in Eureka, California that specializes in boudoir photography. I have a “no Photoshop” approach to boudoir and beauty and pride myself on giving my clients an experience that allows them to see how beautiful they truly are without using editing to modify their bodies. I started doing photography as a hobby in the summer of 2013 when I was working twenty hours a week in the president’s office at College of the Redwoods. I had just gotten married and didn’t know many people in the area because most of my college friends had moved back home after graduation so I wanted something to fill my time. I spent every spare minute researching how to work a camera. I watched tutorials, read every article I could get my hands on, and practiced on salt and pepper shakers, my dog, and my house plants.

Eventually I began to photograph my friends and hoped that one day I might make some money, but at the time didn’t have any expectation that I could do photography as a full-time career.

2) Tell us a little about yourself and why you chose to pursue a full time boudoir photography career.

As time went on and my business slowly started to grow, I was scheduling a couple sessions a week after work or on weekends. By this time I was working forty hours a week at the college but I loved photography and working with people so much I would still schedule any type of session I could get my hands on. If someone wanted to pay me to photograph something I didn’t say no. After a while I started to notice that whenever I had a boudoir session on my calendar I would look forward to it more than any other session. I started to feel burn out and dread approaching if I had to photograph anything other than boudoir. I enjoyed watching women come alive in front of my camera. I loved that when they received their galleries they got to see how truly beautiful they are.

Absolutely everything about boudoir sessions lit a fire in my heart and I knew that if I was going to be spending what little spare time I had doing something it needed to be this because I was passionate about it. Toward the end of 2015 I decided that in January of 2016 I would re-brand my business exclusively as boudoir photography. At the time I thought that this would mean I would be cutting back on photography and doing just a handful of sessions a year. I was okay with this idea because my photography income at the time was supplementary and I just wanted to be doing something that I believed in. Luckily for me that was not the case and within 4 months of launching my boudoir brand I had filled my calendar for the year and had leased my own studio in old town Eureka. Half way through the year my husband and I decided that I would quit my job the following year and pursue photography full time. Shortly after that we found out that we were pregnant with our first child which solidified my decision to leave my day job. Being able to stay home with my (now) two babies a majority of the time but still be able to contribute to our family financially feels like an absolute dream. I love spending my days at the park and the zoo with my little monsters but equally enjoy my Fridays in the studio when I get to have grown-up time.

3) Boudoir photography challenges you and your clients to be vulnerable. How do you approach this challenge?

I truly believe that every single woman should have a boudoir session done at least once in her life. It is vulnerable and empowering and humbling and adventurous and intimidating and validating all at the same time. Deciding to not only invest the time and money on yourself but to say that you and your body are worthy of being photographed and permanently preserved in an heirloom album or on canvas is huge.

The experience can be completely foreign-feeling for many women, and I understand that. I completely respect and appreciate every single woman who walks through my door. I understand that what they are doing is likely out of their comfort zone and the fact that they chose to come to me for such a vulnerable experience is one of the most humbling feelings. I try my best to treat my clients like my dearest friends and make them feel comfortable during their session – each woman receives a special gift from me on their session day thanking them for coming to The Studio for their boudoir experience.

I believe in boudoir, and I believe in women. I strive to have every woman who leaves my studio realize that they are stronger, more beautiful, more courageous, and more worthy than they thought they were before they came in.

4) What is beauty to you? And how does your work environment foster that idea?

Beauty varies so much from person to person. One woman may feel like her curvy figure is her most beautiful asset while another would feel like it is her least. To me beauty is about celebrating and highlighting whatever it is that makes you feel the best about yourself. It’s about putting your insecurities aside and allowing yourself to be seen for who you are. It’s not about fitting into a specific mold. When women come into the studio I want them to feel encouraged to celebrate themselves because they are so worth celebrating. I want my clients to let go of what they think they’re supposed to look like – this is why I don’t have many mirrors in the studio. I don’t want clients looking outward; I want them looking inward. If you feel beautiful it will show. And I’ll tell you what to do with your hands.

5) What is one valuable lesson you’ve learned from spending so much time with women of all different backgrounds and life situations?

One of my biggest lessons is that everyone has insecurities. All of my clients say that they are not like the women that I post online. Most women describe themselves as awkward, not photogenic, not sexy, overweight, wrinkly, saggy, or any combination of those things. Every. Single. One. And yet they all describe the other women they see in photographs as flawless, sexy, and confident. Those same women who were in the studio for their own sessions saying equally negative things about themselves. That’s where my “Allow yourself to Feel as Beautiful as You Really Are” saying comes from. When you relax and give yourself permission to let go of all your insecurities and all the “flaws” that society projects onto you as a woman and really allow yourself to feel beautiful, it shows.

6) What is your best piece of advice for someone interested, but apprehensive to book a boudoir session?

That you are worth it and that 99% of the women who have come before you felt the exact same way. Your job is to show up and relax – let me take care of the rest.

7) What is one thing you hope your kids learn from you as a female small business owner?

Only one? If I had to pick just one thing it would be that both my son and daughter have a positive body image and help encourage those around them to have a positive body image as well. You are not your body – you have a body. Your identity does not need to be wrapped up in your physical appearance.

General Questions:

8) What’s the best piece of advice you’ve ever gotten?

God First. Family Second. Career Third.

In my experience when you keep these priorities in order things always seem to fall into place the way they are meant to.

9) What has been the biggest challenge / biggest reward of owning your own business?

Both questions have the same answer. That you are your own boss. I absolutely love that I get to make my own schedule and my own rules when it comes to my business. I feel so fortunate that I get to build my business around my family and not the other way around. Owning my own business allows me to be present and involved with my young children and I would absolutely not trade that for anything.

The biggest challenge is that you are your own boss and absolutely everything is riding on you. You are the marketing department, accounting department, human resources department, customer service, janitor, and sometimes office psychologist if we’re being honest. (Or am I the only one who gives myself pep talks at work?) I often say that I wish I had taken more business classes when I was first starting out – learning everything on your own as you go can be overwhelming.

10) What is one book that changed your life? Briefly describe why.

My First Book of Prayers changed my life. It was the first book that I read to my son so many times that I memorized it. It made me so grateful that I have the opportunity to spend so much time reading and playing with my kids that I get to memorize their books.

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320 2nd Street, Eureka CA

707-592-1930

http://www.photosbykimberlyann.com/contact.html