Women in Business Series: Shaydreca Sanders Owner Sanders Grooming Lounge & Supply

1) Briefly describe yourself, your background in your field, and your business.

My name is Shaydreca Sanders, but everyone calls me Shay. I was born and raised in Central Florida. I graduated from DeLand High School with honors in 2002 and earned my bachelor’s degree in psychology from The Florida A&M University in 2007. My wife, Laurie G. Sanders and I moved to Humboldt County in 2010 when she was recruited for a Behavior Analyst position in Arcata. I began developing my business in 2012, graduated from Fredrick and Charles Beauty College in 2015 and was able to open my own barbershop/salon in 2016: Sanders Grooming Lounge and Supply.

2) Explain what makes your business unique.

My business is unique because it was born from my family’s legacy of spirituality, business ownership, and community service.  

3) What inspired you to become an entrepreneur and business owner?

When I arrived in Humboldt, I knew I was far away from “home.” There weren’t many people that looked like me and the amenities that I was accustomed to were nonexistent. I wanted to fill in the void, but I didn’t know where to begin. The last straw for me however, was not being able to find someone that I trusted to do my hair.

My hair is very important to me because it represents my heritage and culture that I am very proud of. This is a feeling shared by most individuals from similar backgrounds.

4) What does beauty mean to you? And how does this translate into the work you do?

To me, beauty is a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight. Nothing brings me more joy than transforming my clients into someone they themselves find beauty within. I love watching my clients come back to life after receiving a service from me.

5) What is one valuable lesson you’ve learned from working with people of all different backgrounds and life experiences?

I’ve learned how to have respect for each person’s individual journey and serve them accordingly. I believe this is how I’ve been able to build such a loyal clientele base.

6) What is one goal you hope to achieve through your business?

My ultimate goal is to be an example of what one can do if they run their business from the heart and not just for financial gain. 

7) What is one piece of advice you have for someone wanting to pursue their dreams of going into business for themselves?

Know who you are, and to thine own self be true! Work your magic!

8) What’s the best piece of advice you’ve ever been given?

Do you Shay! Don’t worry about those that are against you. Align yourself with people that are for you!

9) What has been the biggest challenge and the biggest reward from owning your own business?

The biggest challenge has been human relations within customer service. Disrespectful people make me angry (lol). The biggest reward has been human relations within customer service. People who show appreciation for me and my business make my heart soar. 

10) What is one book that changed your life? Why?

Peace From Broken Pieces by Iyanla Vanzant changed my life. This book spoke to my core being and gave me tools to access my full potential.

https://sandersgroominglounge.com

@sandersgroominglounge

707-502-5849

219 2nd Street, Eureka CA 95501

They Helped Me Go Vegan

I made a list of all the vegans and vegan brands who helped inspire me to change my lifestyle. Vegan food and fitness bloggers, vegan authors, bodybuilders, entrepreneurs, food reviewers. This isn’t a list of everything I love that’s vegan, or every vegan blog or YouTube channel I think you should check out. It’s a very specific list of the brands and personalities that are making huge changes in the animal liberation and plant based eating spaces. They have had a lasting impact on me, and I continue to watch, shop from, and be inspired by them today. Enjoy!

Food Bloggers:

-Baker By Nature / https://bakerbynature.com

-Crazy Vegan Kitchen / https://www.crazyvegankitchen.com

-It Doesn’t Taste Like Chicken / https://itdoesnttastelikechicken.com

-Minimalist Baker / https://minimalistbaker.com

-Six Vegan Sisters / https://www.sixvegansisters.com

-Vegan Richa / https://www.veganricha.com

Instagram “Influencers:”

-@amysoranno / “An advocate for collective liberation through strategic activism.” https://www.excelsior4.org

-@badassvegan / John Lewis Film Director https://theyretryingtokillus.com

-@concious_muscle / Vegan Transformation Coach & Owner of @cmsupplements https://cmsupplements.com

-@domzthompson / Dominick Thompson Vegan Activist & Athlete / http://eatwhatelephantseat.com/

-@mainlyplants / Vegan Nutritionist and hilarious reviewer of vegan foods: https://m.youtube.com/channel/UC-yvmuhrxX-PHJ84ez1UkuA

YouTube Channels:

*Some of the categories overlap. I would encourage you to find the accounts listed above on their multiple platforms. However, the accounts listed in this section are specifically ones I prefer to watch on YouTube. I tried to categorize them as clearly as possible.

-Kate Flowers https://m.youtube.com/user/indigostar2531

-Sam James https://m.youtube.com/channel/UCJOZu5FMz9mygTTpFSAYDeg

-Sarah’s Vegan Kitchen https://m.youtube.com/channel/UCAbKLYEuTR1riockIgAWBiw

-Stella The Light https://m.youtube.com/channel/UCtFrw0aUPSItEe8V-9ZH3ZA

Podcasts:

-The Rich Roll Podcast https://podcasts.apple.com/us/podcast/the-rich-roll-podcast/id582272991

*I have to make a note here. Rich Roll’s podcast (and book, Finding Ultra) has been one of the most invaluable resources for my vegan journey. He has introduced me to countless authors, podcasters, athletes, and personalities that I otherwise may not have found. This is a wonderful resource for anyone interested in a plant based lifestyle, entrepreneurship, fitness, and an abundance of other topics on wellness.

-No Meat Athlete Radio https://podcasts.apple.com/us/podcast/no-meat-athlete-radio/id476196931

Documentaries / Books:

Cowspiracy https://www.cowspiracy.com

Eating Animals http://www.eatinganimalsmovie.com

Finding Ultra, Rich Roll

The Game Changers https://gamechangersmovie.com

How Not to Die, Michael Greger, M.D.

VegNews Magazine https://vegnews.com

What the Health https://www.whatthehealthfilm.com

Vegan Businesses:

-For Vegan BCAAs: Truth Nutrition https://www.truthnutrition.com

-For Vegan Uggs: Pawj https://www.pawjcalifornia.com (Use Code LIZ10 for 10% off your order!)

-For Fun Vegan Clothing:

-Care Wears https://www.carewears.co.uk

-Crazies & Weirdos http://www.craziesandweirdos.com

-For LOCAL Vegan Treats in Humboldt: Foodwise Kitchen http://www.foodwisekitchen.com

-Vegan Supply Co. https://www.vegansupplyco.com

Food Plan!

This is the food and fitness plan I used from Blogilates to initially help me go vegan! It’s completely worth the $100 (yes.. that’s it for a complete workout and food plan) and I highly suggest it to anyone who’s considering veganism. 28 days is all it takes!

https://www.piit28.com

Monthly Resource Collection: February 2021

Books:

Burnout: The Secret to Unlocking the Stress Cycle, Emily Nagoski, PHD, Amelia Nagoski, DMA

Burnout takes a deep dive into the psychology and societal structures that lead to the physical, mental, and emotional exhaustion that keep women from living their most fulfilling lives, while offering practical solutions to break the cycle. Emily and Amelia Nagoski use science and personal experience to demonstrate that fighting the patriarchy on a daily basis (whether it be through the recognition of systematic inequality or simple, yet daily experiences of sexism, or intersecting isms) is exhausting within itself. But, women become even more exhausted when we speak out about these experiences or refuse to conform and are gaslit by society at large (and many times by actual people in our lives) and told that what we are experiencing isn’t real, that structural inequality is over, and that we are the problem. This leads to burnout, or an inability to process stress, rage, or general discontent as we are expected to run households and businesses while denying our reality.

In the Country We Love: My Family Divided, Diane Guerrero

In the Country We Love is a beautifully written memoir detailing the experiences of Diane Guerrero, an American born citizen, whose undocumented parents and older brother are taken from their homes, placed in immigration detention centers, and deported to Colombia when she is just fourteen years old. Left with family friends, Guerrero details her life as a young adult making her way in the world amidst family separation, severe emotional trauma, and a childhood complicated and shaped by the inequality of the American immigration system.

Caste: The Origin of Our Discontents, Isabel Wilkerson

In her book Caste, Isabel Wilkerson examines the Indian caste system, the caste system during Nazi Germany, and the current American caste system: race. Using historical context and a wealth of examples Wilkerson explains the striking similarities between the caste systems, and what we can do to break free from these constraints that harm us all.

Mediocre: The Dangerous Legacy of White Male America, Ijeoma Oluo

In my opinion, this entire book is so impactful I cannot synthesize it down to a couple concise sentences. Instead of trying, I’ll leave you with one of my favorite quotes.

White male identity is in a very dark place. White men have been told that they should be fulfilled, happy, successful, and powerful, and they are not. They are missing something vital – an intrinsic sense of self that is not tied to how much power or success they can hold over others – and that hole is eating away at them. I can only imagine how desolately lonely it must feel to only be able to relate to other human beings through conquer and competition. The love, admiration, belonging, and fulfillment they have been promised will never come – it cannot exist for you when your success is tied to the subjugation of those around you. These white men are filled with anger, sadness, and fear over what they do not have, what they believe has been stolen from them. And they look at where they are now, and they cannot imagine anything different. As miserable as they are, they are convinced that no other option exists for them. It is either this, or death: ours or theirs.”

Ijeoma Oluo, Mediocre

Notable Podcasts Episodes:

Unfuck Your Brain, “Episode 151, Maximalism.” 9/17/20

https://podcasts.apple.com/us/podcast/unf-ck-your-brain/id1229434818?i=1000491537148

Must Read Articles:

Goodell, J. (2020, December). How Climate Change Is Ushering in a New Pandemic Era. Rolling Stone, https://www.google.com/amp/s/www.rollingstone.com/culture/culture-features/climate-change-risks-infectious-diseases-covid-19-ebola-dengue-1098923/amp/

Illustration by Jason Holley for Rolling Stone

“A warming world is expanding the range of deadly diseases and risking an explosion of new zoonotic pathogens from the likes of bats, mosquitos, and ticks.”