Women In Business Series:  Kelly Lende Owner Pawsitive Experience

1) Explain what your business and professional background is.

My name is Kelly Lende and I own Pawsitive Experience – a full service professional dog grooming salon in Eureka, California. I have been grooming since 2012 when I completed a month-long intensive training and then an additional 100 grooms to receive my Professional Pet Stylist Certification. After working in different types of grooming salons for a few years I rented a booth and started to build up private clientele. I took everything I learned and turned it into my ideal groom shop for pet safety and comfort, opening Pawsitive Experience in January of 2017.

2) Tell us about your personal background/growing up around animals. Do you have any Pets now?

When I was born my family lived on a small ranch where I grew up with the sweetest yellow lab, Maggie, and an appaloosa quarter horse named Clipper. They were the best. My sister and I would dress Maggie up in different outfits, and I remember sneaking down to the field where, with the tap of a rock against a metal fence panel, Clipper would let us climb onto her back with no saddle or even a halter, and she would walk us around the five-acre field. I was in love, and it didn’t take me long to realize that I wanted to work with animals – I remember wanting to become a veterinarian.

Over the years I’ve owned bunnies, sheep, birds, dogs, cats, horses, rats, hamsters, fish, and even a steer. Each one held a special place in my heart, but there has always been something about dogs that I love the most! My husband and I now own the sweetest little terrier mix, Scruffy, and my beautiful blue standard poodle, Lincoln. We like to do everything with our fur babies, from camping and hiking to trips to our favorite vacation rental in Carmel, CA. My life wouldn’t feel complete without them!

3) What led you to a full-time career working with animals?

Shortly after I graduated from Cuesta College in San Luis Obispo I decided to become a registered veterinarian technician like my older sister. I was so jealous of her mentally stimulating career which allowed her to work with animals, so I moved to attend Yuba College and before I had even packed up my apartment I applied and was offered a job at Petsmart as a bather in the groom shop. I never really liked the job. It was so fast paced that I didn’t even remember most of the names of the dogs I bathed, but I was in college and it was paying the bills. After just a few months they asked if I would like to attend academy to become a groomer. At the time, good pay and full-time flexible employment was my priority, so I agreed. I headed off to Sacramento for a month-long training and I fell in love with it. I spent more time with every dog and I got to connect with them as well as use my artistic talent. I quickly began to excel and when I got back to my store, I built up regular clients quickly.

After a few months the semester was ending and it was time to apply and start the two-year vet tech program when I realized, I wanted to do this job forever. I was working with animals, getting to be creative and artistic, and doing something that made me smile every day. 

4) Do you think that your business has allowed you to understand and connect with animals better?

I do. I can usually immediately tell how an animal is feeling when they come in, and am aware of their emotional changes during the grooming process. For instance, I may be told a dog is aggressive but realize they’re actually just scared. I feel like I am very in-tune with small signals and behaviors, and I can tell that the animals are also in tune with mine. If I am stressed or upset they know that, therefore, being aware and in control of my own emotions is also a key part of my job. My business is successful if my dogs are safe and feel as comfortable as possible while in my care. Making money is nice, but the emotional and physical well being of my clients is my number one priority.

5) What is one valuable lesson animals have taught you about yourself?

My work with animals has showed me the importance of patience and compassion. Grooming is something that can frighten many dogs, but with unending patience and compassion for their sweet little souls I can help ease them through every process. Dogs are so innocent. Ninety-nine percent of the time the seemingly naughty dogs are just scared and need to build more trust with me. I love having the patience to slow down and understand what they are really going through. 

6) What is one valuable lesson animals have taught you about themselves?

Animals have shown me the happiness and unconditional love that comes from living in the moment. I think that is why we all love animals. They never hold a grudge. They never accuse, blame, or expect anything from us, and are filled with joy at the smallest act of kindness. If you pay attention, they can show you how to love, and how to live if you want a happy life.

7) What is one valuable lesson animals have taught you about other people/the world as a whole?

When I first started my grooming career I thought it would be perfect for me because I got to work with dogs and not with people. I thought people were the source of every problem in this world, and I would be happier avoiding them, but in fact it showed me the opposite. In a sense I learned to see people through the eyes of their dogs, who can look past all our quirks and just appreciate us. I found that there are so many more people out there who treat their dogs as a part of the family and couldn’t imagine a life without the love and laughter they bring. Dogs have taught me there is something good and kind inside every person. 

General Questions:

8) What is the best piece of advice you’ve ever gotten?

I’d have to say when my husband told me I was capable of opening my own business. I’ve never had self-confidence, and opening up your own business, no matter how small, is scary. Without his belief in me I probably wouldn’t have my cute little shop, or the opportunity to bring a little happiness to our furry, four-legged friends. 

Additionally, I grew up watching my dad run his tire shop, Mulkey and Kovacovich, which helped instill in me a strong work ethic straight from childhood. Even though he closed the business when I was still a preteen I remember thinking that I wanted to run it when I grew up. Throughout my life I learned, as many of us do, that I had to work hard to succeed. I learned the value of integrity and the importance of clocking countless behind-the-scenes hours. These lessons have helped me so much along my professional journey.

9) What has been the biggest challenge/biggest reward from owning your own business?

All of it is a challenge! Owning my own business has been so much harder than I thought it would be. When you become your own boss, suddenly the work day doesn’t stop at 5pm, but instead continues around the clock. Finding the balance between giving it my all at work and keeping my sanity is something I’m still in the process of perfecting. I now make sure to silence my phone after work, take time for myself and my health, and take good vacations every now and then. 

The greatest reward has been to create the exact type of business I’ve always wanted and watch it succeed. I worked in several places before opening my own shop, learned from all of my experiences, and then dreamed up the ideal grooming scenario. Watching it come to life has been amazing.

10) What is one book that changed your life? Briefly describe why.

If I only get to pick one book, it has to be Loving What Is, by Bryon Katie. This book taught me how to find my own truth and to stop believing everyone else’s. I learned to recognize and notice the thoughts in my own head and then how to question if they are actually true for me. It taught me to how to have a relationship of love and honesty with myself, and therefore with every person I meet. I am still working on this process every chance I get, and for me it has been completely life-changing.

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4044 Broadway Street, Eureka CA

707-497-8279

https://m.facebook.com/pawsitivepetstyling/